Brand Manager-Wella Professionals & System Professional

ABOUT THE WELLA COMPANY

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company please visit www.wellacompany.com

About the role

Grow the Wella Professionals and System Professional businesses in Australia and New Zealand (ANZ) using creative brand-building techniques to build brand awareness and conversion with consumers, and execute activities that excite stylists and encourage them to stock and use our brands. 

Key responsibilities

1.       Local Brand Strategy & Execution

Execute local brand strategies and annual marketing plans for ANZ, ensuring alignment with cluster priorities and global brand direction while delivering strong in-market results.

2.       Demand Creation

Lead local demand generation initiatives across priority brands and categories, leveraging digital, social, education and trade marketing channels to drive customer acquisition and engagement.

3.       Brand Performance Management

Monitor and analyse brand, category and campaign performance, identifying opportunities and making recommendations to improve sales, profitability and market share.

4.       Product Launch & Portfolio Activation

Support the successful launch of new products, innovations and portfolio initiatives within ANZ, ensuring strong customer adoption and commercial outcomes.

5.       Channel & Trade Marketing

Develop and execute channel-specific activation plans in partnership with Sales teams to drive distribution, customer engagement and sell-through performance.

6.       Consumer & Customer Insights

Leverage market, consumer and customer insights to identify opportunities, optimise activations and improve the effectiveness of marketing investments.

7.       Content & Asset Development

Develop locally-relevant content, campaigns and customer-facing assets while ensuring consistency with global and cluster brand guidelines.

8.       Digital Marketing & Media-Partner with the Communications Team to manage local digital marketing activities including media planning, social media, performance marketing and agency partnerships to maximise marketing effectiveness and ROI.

9.       Budget Management

Manage local marketing budgets and investment allocations responsibly, ensuring resources are deployed effectively to deliver commercial objectives.

10.       Cross-Functional Collaboration

Partner closely with Sales, Education, Finance, Supply Chain, Demand Planning and other key stakeholders to ensure alignment and successfully deliver business priorities.

Wella Company Competency Model

·            We Lead With Speed

Decide fast and decisively

Choose progress over perfection

Execute with urgency

·            We Drive Simplification

Focus on what matters

Zoom in, zoom out

Communicate with clarity

·            We Champion Accountability

Win together

Take ownership

Deliver on promises

·            We Operate With Intensity

Play to win

Adapt and thrive

Sustain the momentum

·       Outstanding time management and priority-setting skills.

·       Digitally-savvy.

·       Positive and solution oriented.

·       Innovative mindset, creative flair and passion.

·       Resilience with the ability to work well under pressure and manage competing demands.

·       Strong interpersonal skills with ability to work collaboratively with all stakeholders, both internal and external (including agencies and customers).

·       Excellent presentation and strong communication skills both written and verbal.

·       Strong analytical, thinking and problem-solving skills.

·       Proactive and organised nature with high attention to detail.

·       High level of initiative, motivation, energy and drive to achieve.

·        Ensure all activities comply with Wella Company policies and legal and ethical standards, including WHS, EEO and anti-discrimination legislation and principles.

·        Preparedness and ability to travel as required.