Paid Social Performance Manager

Do you know the difference between a paid social campaign that looks good and one that actually drives results?

We're looking for a Paid Social Performance Manager to build and own Global Shop Direct's social growth engine, identifying what works, scaling winners and driving measurable commercial outcomes.

If you're the type of marketer who gets excited by finding the next winning creative angle, scaling campaigns and turning data into action, we'd love to hear from you.

ABOUT THE BUSINESS

Based in North Sydney, Global Shop Direct is one of Australia's leading Direct Response and As Seen On TV marketers, bringing innovative consumer products to market through television, e-commerce, social media and retail channels.

Operating since 2002, we have established ourselves as a leader in launching and scaling consumer brands across Australia and New Zealand.

With exciting growth initiatives ahead, including the launch of new brands and expanded social marketing investment, there has never been a more exciting time to join our team.

WHAT IS THE ROLE?

PAID SOCIAL PERFORMANCE MARKETING

• Own and grow Global Shop Direct's paid social performance function across Meta, and other paid social channels.

• Develop and execute paid social acquisition strategies that drive customer growth, revenue and profitability.

• Build, test, optimise and scale campaigns, audiences, creative and offers based on performance insights.

• Leverage international supplier insights, ads and content to build and scale successful ad campaigns fast

• Work closely with E-Commerce & CRM teams to maximise campaign effectiveness

• Continuously identify opportunities through social trends, platform innovations, creator ecosystems and emerging technologies.

SOCIAL ECOSYSTEM DEVELOPMENT

• Build and optimise social media infrastructure, ad accounts, tracking and reporting capabilities

CREATIVE, UGC & INFLUENCER MANAGEMENT

• Identify and manage relevant agencies, creators and partners

• Brief, test and optimise UGC, influencer and creator content

• Write/edit/shoot content where necessary to make creative more impactful

CUSTOMER JOURNEY & GROWTH

• Collaborate with E-Commerce, CRM and Product teams to improve audience utilisation, customer journeys and campaign performance

AFFILIATE MARKETING

• Manage and grow the affiliate marketing channel

• Work with affiliate partners, creators, cashback and coupon partners to identify new opportunities to drive profitable growth

REPORTING & PERFORMANCE

• Provide regular reporting, insights and recommendations

• Identify what should be scaled, improved, tested or stopped

• Maintain campaign, budget and finance tracking

ELIGIBILITY

To be successful in this role you will:

• Have strong hands-on experience managing Paid Meta Ad campaigns

• Have experience scaling paid social campaigns and delivering measurable commercial outcomes

• Be comfortable owning strategy and execution, not simply supporting campaigns

• Have strong creative briefing and copywriting skills

• Have a passion for testing, optimisation and continual improvement

• Be highly organised and capable of managing multiple initiatives simultaneously

• Be commercially minded and focused on revenue, acquisition and performance outcomes

• Enjoy working in a fast-moving environment where ideas are tested quickly and decisions are driven by data

• Be a proactive self-starter who can identify opportunities and take ownership of outcomes

DESIRABLE EXPERIENCE

• 5+ years' experience in Performance Marketing, Paid Social, Growth Marketing or Digital Acquisition

• Experience within e-commerce, retail, DTC or consumer products

• Extensive Experience with Meta Ads Manager

• Experience working with creators, influencers and UGC programs

• Experience with affiliate marketing platforms

• Experience collaborating with CRM and E-Commerce teams to improve customer acquisition

WHY CHOOSE THIS ROLE?

• Opportunity to build and own Global Shop Direct's social performance function, as a well as its emerging brands

• Significant influence over future social acquisition strategy and growth

• Large variety of consumer brands, launches and campaigns

• Test, learn and optimise in a culture where good ideas are encouraged and results matter

• North Sydney office location, surrounded by a collaborative and high-performing team

• 4 Days Work in Office and 1 Day Work From Home (On Wednesdays)

THE NEXT STEP

If this sounds like the opportunity you're looking for, we'd love to hear from you.

Please submit:

• Your CV

• A short cover letter outlining your relevant experience

• Examples of campaigns and results

·         Please tell us about the best-performing Meta campaign you have personally managed, what result it achieved, and what you learned from it.

·         Your salary expectations