CRM Senior Insights Analyst

Greencross Pet Wellness Company is Australia’s leading pet care network, bringing together Petbarn, Greencross Vets, Animal Emergency Australia and other specialist pet services. Our purpose is to make the world a happier place through the love of pets, and we are building a high-performing, caring and customer-focused culture where our people can thrive.

Job Description

Reporting to the Senior CRM Insights Manager and based in our North Ryde Support office, we have a 3-month contract opportunity for a highly motivated and commercially minded Senior CRM Insights Analyst who wants to play a key role in shaping customer engagement, retention and growth through data-led decision making.

With over 3 million customers and clients annually, CRM is a critical pillar of our business success. Working with our class-leading Friends for Life loyalty program, transactional data across Retail and Vet, and digital engagement data, this role will help identify where customer insight can be turned into measurable commercial action.

What You’ll Do

This role will take ownership of complex analysis across CRM and customer engagement initiatives, working closely with senior members of the Insights & Analytics team and broader business stakeholders to mine data, build meaningful segmentations, automate reporting and deliver insights that influence decision making.

This is a hands-on senior analyst role for someone who can own the data, own the insight and help drive the outcome — balancing technical depth with strong commercial storytelling and stakeholder influence. You will:

Own the extraction, transformation and analysis of complex customer, loyalty, campaign and transactional datasets using SQL and related analytics toolsPartner with senior stakeholders to understand business priorities, shape analytical briefs and translate data into commercially actionable recommendationsDesign, manage and interpret CRM test-and-control activity, campaign measurement and customer engagement performance reportingCreate clear, compelling insight narratives and data visualisations for senior management and cross-functional teamsIdentify opportunities to improve customer segmentation, targeting, retention, lifecycle engagement and supplier-funded CRM activityAccelerate automation of repetitive reporting and analytical processes to improve operational efficiency and reduce manual effortShare technical knowledge across the team to lift overall analytical capabilityAbout you

We’re looking for someone who is passionate about their career in Business Insights and has already developed strong technical, analytical and commercial experience. You will be confident working with complex data, engaging stakeholders and turning analysis into recommendations that influence action.

You will have:

Advanced SQL capability, including customer segmentation, joining complex tables, data transformation, quality checking and repeatable analytical workflowsProven experience analysing large customer, loyalty, transactional or longitudinal datasets to identify growth, retention and engagement opportunitiesStrong experience with reporting and visualisation tools such as Tableau, Power BI or similar platformsDemonstrated ability to turn analysis into a simple, compelling story through clear recommendations and data visualisationExperience working with senior stakeholders and cross-functional teams to shape briefs, manage competing priorities and influence decisionsCommercial acumen, ideally gained in retail, FMCG, supplier-funded marketing, customer analytics or a related environmentExcellent interpersonal, communication, time-management and influencing skillsA record of improving data extraction, reporting or analytical processes through automation, documentation or continuous improvementThis is an outstanding opportunity within a highly visible part of our business, dealing with a breadth of internal stakeholders and would suit a proactive, driven and passionate senior analyst who enjoys using data to shape the future direction of our company.

Interested? Apply now or email Belinda Krezo at belinda.krezo@gxltd.com

Qualifications

Previous experience in a Senior Business Analyst rfole

Additional Information

#Petbarn