Organic Growth Manager

About BABYBOO

BABYBOO is a rapidly scaling Australian fashion eCommerce brand, shipping statement pieces around the world. We exist to empower women to look and feel incredible for their most special moments – from first click to final wear.

We move fast, we back our ideas with data, and we’re obsessed with our customer. With a strong foothold in Australia, the USA, UK and Europe, we’re building a global brand with a loyal, hype-driven community at the core.

The Opportunity

We are looking for an Organic Growth Manager to accelerate BABYBOO’s global visibility across search and discovery channels.

This role will own our organic growth strategy across SEO, GEO (Generative Engine Optimisation), AEO (Answer Engine Optimisation) and emerging search platforms. You will be responsible for ensuring Babyboo is discoverable wherever customers seek inspiration, product recommendations and purchase decisions — from Google Search to AI-powered discovery experiences.

Combining technical expertise, content strategy and commercial thinking, you will identify growth opportunities, drive organic traffic and improve brand visibility while supporting broader business objectives across customer acquisition and revenue growth.

Crucially, you are a forward-thinking marketer who understands that search is rapidly evolving and can build scalable strategies that position BABYBOO at the forefront of organic discovery.

You will

• Own and execute BABYBOO’s global organic growth strategy across SEO, GEO, AEO and emerging AI-driven search channels.
• Drive organic visibility, qualified traffic and revenue through technical SEO, content optimisation and search innovation.
• Lead technical, on-page and off-page SEO initiatives, ensuring best-practice site architecture, performance and discoverability.
• Develop keyword, content and search strategies that capture customer demand across the full purchase journey.
• Optimise Babyboo’s presence across AI-powered search and answer engines, ensuring content is discoverable, authoritative and future-ready.
• Analyse search trends, customer behaviour and performance data to identify growth opportunities and continuously improve results.
• Partner with Content, Creative, Brand, Ecommerce and Technology teams to deliver integrated organic growth initiatives.
• Act as the internal expert on SEO, GEO and AEO, educating stakeholders and driving innovation across the business.
• Build scalable reporting, testing and optimisation frameworks while managing agency partnerships to maximise long-term organic growth.

You are

• Demonstrated experience in SEO, Organic Growth or Digital Acquisition, ideally within Ecommerce, Retail or Fashion.
• Strong understanding of technical SEO, content strategy and organic search best practices.
• Experience developing and executing successful SEO programs that drive measurable business outcomes.
• Strong knowledge of emerging search trends, including AI-powered search, GEO and AEO principles.
• Experience with SEO platforms, analytics tools and performance reporting.
• Excellent analytical skills with the ability to translate data into actionable growth opportunities.
• Strong project management and stakeholder management capabilities.
• A commercial mindset with a clear understanding of how organic growth contributes to customer acquisition and revenue.
• Curious, adaptable and excited by the rapidly evolving search landscape.
• Collaborative and professional, comfortable working cross-functionally in a fast-paced environment.

Why You’ll Love Working At BABYBOO

• Growth: we’re on a serious upward trajectory – there’s room to grow your remit as we scale globally.
• Perks: birthday annual leave, parental leave, masterclass subscription, access to BABYBOO Thrive Program providing unique experiences to support our teams physical and mental wellness, 40% staff discount, clothing allowance for three events a year.
• Hybrid: a mix of HQ time for collaboration and home days for deep work.
• Team: a high-energy, supportive team who care about doing great work and having fun along the way.