Digital Media & Advertising Manager

The Smith Family is a national children's education charity that works with children and young people to overcome educational inequality caused by poverty - so they can thrive now and into their futures.

• Help young Australians to improve their long-term educational outcome
• Permanent full-time position
• Based in Melbourne, VIC or Sydney, NSW

About the role

We are seeking a strategic and hands-on Digital Media & Advertising Manager to lead performance activity across paid digital media channels. This is an opportunity to shape channel strategy, challenge agency thinking and turn data into decisions that improve supporter acquisition, fundraising income and return on investment. You will work across integrated campaigns while helping build a stronger test-and-learn culture within the Digital Campaigns team.

Reporting to the National Manager, Digital Campaigns, you will be responsible for:

• Performance media planning (excluding social media advertising) across fundraising and brand campaigns
• Channel, audience, targeting, bidding and testing strategies
• Day-to-day management of non-social digital media investment
• Agency and platform partner briefing, delivery and accountability
• Campaign optimisation across CPM, CPC, CPA and ROAS
• Digital dashboards, reporting and actionable performance insights
• Testing of new media formats, audiences, technology and optimisation approaches
• Alignment across paid search, programmatic, digital video, native and paid social activity
• Post-campaign analysis and recommendations that improve future planning
• Coaching and knowledge-sharing to strengthen digital media capability across the team.

About you

As well as passion for community, you will bring the following:

• 4 to 5 years' relevant experience in performance media, ideally within an agency, not for profit or similarly complex environment
• Demonstrated experience developing multichannel digital media strategies tied to acquisition and income outcomes
• Strong working knowledge of Google Ads, Microsoft Advertising and programmatic platforms
• Experience managing agencies and suppliers, including challenging recommendations and holding partners accountable for results
• Experience with Looker Studio, GA4 or comparable dashboard and reporting tools
• Strong analytical, commercial and problem-solving capability
• The ability to communicate complex performance insights clearly
• Confident stakeholder management and the ability to influence across functions
• Curiosity, initiative and a practical test-and-learn mindset.

Our benefits

Employees are at the centre of The Smith Family's values and operations. By joining our team, you can expect to:

• Find balance; with flexible work options and opportunities to purchase additional annual leave
• Maximise your take home pay; with salary packaging, as well as opportunities to save with discounts at retailers across the country
• Fulfill your potential, with excellent career opportunities, a suite of development programs and a dedicated learning and development platform
• Feel you belong; with inclusive leave options, including paid parental, cultural and gender affirmation leave
• Thrive; with support for you and your family's mental and physical health including a complete care and safety platform, unlimited Employee Assistance and access to a huge range of fitness facilities with Fitness Passport.

About us

The Smith Family is a national children's education charity with a vision of a world where every child has the opportunity to change their future, no matter their circumstances. We believe that education is one of the most powerful change agents, and we work with young Australians to overcome educational inequality caused by poverty - so they can thrive now and into their futures.

You will be joining a collaborative team focused on using smarter digital media decisions to create meaningful, long-term impact. If you are passionate about what you do, committed to make a difference and this sounds like your next role, please click apply, we'd love to hear from you.

You may view the position description by copying and pasting the following link to your browser https://static.ethicaljobs.com.au/media/1787706334276_cTfF7_.pdf.

Closing date: 10 September 2026

Due to the nature of this role, the successful candidate must be prepared to undertake a National Police Check and a Working with Children's Check. We are an equal opportunity employer and are committed to principles of cultural diversity. Applications from people of Aboriginal and Torres Strait Islander descent are encouraged.