Marketing Automation Specialist

The Marketing Automation Specialist sits within the Lifecycle Marketing team and is responsible for building and optimising automated customer journeys that support acquisition, engagement and retention. Working across both business and consumer audiences, you'll help create meaningful customer experiences throughout the customer lifecycle while ensuring communications are delivered accurately, efficiently and in line with compliance requirements.

This is an opportunity to play a key role in shaping customer communications across two well-established banking brands. You'll work closely with specialists across marketing, digital and data functions while continuing to build your expertise in lifecycle marketing, customer journeys and marketing automation.

Reporting to the Senior Marketing Manager Lifecycle, your key responsibilities will include:

• Build, deploy and manage automated marketing journeys using marketing automation platforms such as Salesforce Marketing Cloud.
• Develop lifecycle communications supporting lead nurture, onboarding, customer engagement and retention initiatives.
• Execute multi-channel campaigns across email, SMS and digital communication channels.
• Manage audience segmentation, customer data lists and campaign targeting to ensure relevant customer experiences.
• Partner with analytics teams to monitor campaign performance and identify opportunities for improvement.
• Implement testing and optimisation activities, including A/B testing and experimentation.
• Provide reporting and insights on campaign effectiveness, engagement and marketing outcomes.
• Ensure all customer communications meet regulatory, privacy, risk and compliance requirements.

• Experience working in marketing automation, CRM or digital marketing roles.
• Hands-on experience with Salesforce Marketing Cloud or a comparable marketing automation platform.
• Knowledge of customer lifecycle marketing principles and lead nurture programs.
• Experience building and managing automated customer journeys and marketing campaigns.
• HTML coding skills, along with working knowledge of AMPscript and SQL.
• Strong analytical capability with the ability to interpret campaign performance data and translate insights into action.
• Excellent attention to detail and a commitment to delivering high-quality work.
• Strong stakeholder engagement skills and the ability to work collaboratively across a range of teams.
• A tertiary qualification in Marketing or a related discipline will be highly regarded.

There’s life at work, and life outside of work – and we understand that. That’s why we offer an extensive range of employee benefits.

• Enjoy flexible work arrangements.
• Be supported with leadership and professional development, such as education assistance, mentoring, and emerging leadership programs.
• Generous discounts on home loans, personal loans, insurance and other banking products and services.
• An incentive scheme for exceptional performance, up to two weeks’ additional purchased leave per year, and novated lease program.
• 12 weeks paid parental leave for the primary care giver, and three weeks for the non-primary care giver.
• Two days’ paid volunteer leave each year to use with a community partner of your choice.
• Employee social clubs in our Perth and Coffs Harbour corporate offices.

Are you looking for a career with endless opportunities? There’s more to us than banking. We are a competitive Australian retail bank with customer-centricity at the heart of everything we do.

P&N Group is amongst the largest customer-owned banking organisations in Australia, represented by P&N Bank in Western Australia and BCU Bank in New South Wales and southeast Queensland. Our purpose is to enrich the lives of our customers and their communities.

Our culture is the sum of how we do things – and we believe it’s a real point of difference. Our culture is shaped by each and every one of us and by joining us, you will shape it too. We empower our people, mistakes are seen as an opportunity to learn, and we encourage diverse thinking. We are driven by a shared purpose and come together to build a workplace of trust and belonging for all.

We continue to transform, shape, and develop the products, services, digital tools, and experience we offer our customers of today and tomorrow. To help us achieve our ambitious plans, we’re looking for talented individuals to join our teams across all three states and all areas of our organisation.

What does our recruitment process look like?

The process can include a phone screen, virtual and/or face-to-face interview, psychometric testing, reference checks, and all relevant background checks.

At P&N Group, we are committed to creating an inclusive employee experience and better understanding the needs of our customers. We support this through employee networks, flexible work options, mentoring and initiatives that strengthen inclusion and cultural understanding across the organisation. We welcome and encourage applications from people of all backgrounds, identities, and lived experiences. This includes people who identify as LGBTQIA+, people with disability and/or who are neurodivergent, Aboriginal and/or Torres Strait Islander peoples, and people of all genders, ages and cultural backgrounds.

If you require adjustments or flexibility during the recruitment process, please contact our Talent Acquisition team at ***email_hidden***. We’ll work with you to support your participation.

To find out more about what it’s like to work with us, visit https://www.pnbank.com.au/about/careers/, or meet some of our people here https://www.youtube.com/watch?v=ae8tyBGYofI.

The closing date for applications is 7th September 2026.

(Please note that candidate screening and interviews may be completed prior to advertisement closure date.)