Marketing Specialist

About the role

You will handle the full spectrum of marketing activities across all four businesses. This is a hands-on role with real ownership and variety, working across an established, multi-award-winning pool construction business and its growing product and service arms.

Key responsibilities

• Creating and maintaining sales documentation, flyers and price sheets
• Website and customer portal updates
• Managing awards submissions and industry recognition
• Social media content, scheduling and community engagement
• Photography and visual content coordination
• Planning and executing promotions and advertising campaigns
• Supporting trade shows and industry events
• Producing newsletters, blogs and weekly feature content
• Building and nurturing relationships with suppliers and pool builders

About you

• Strong all-rounder with experience in marketing (ideally in trade, construction, home improvement or related industries)
• Excellent written and visual communication skills
• Comfortable creating content, updating websites, managing socials and producing sales collateral
• Organised, proactive and able to juggle multiple brands and priorities
• Happy to get hands-on — from writing blogs to coordinating photos and attending events
• Based in or willing to work from our Keysborough office

About us

Apex Pools Group is a growing Melbourne-based group of pool businesses comprising four complementary brands: Apex Pools (award-winning custom pool and spa design and construction), Melbourne Pool Maintenance (professional pool servicing and care), Australian Pool Products (Victoria's leading trade pool products outlet), and Grannus Heat Pumps (exclusive Australian distributor of high-performance pool heat pumps).