Sales Director

Sales Director Primary Purpose:
The Sales Director at Mood Media Australia is a senior commercial leadership role responsible for driving revenue growth across store media services, AV systems, and retail media solutions within the retail, hospitality, and QSR sectors.
This role requires a commercially astute leader with a proven track record in solution-based selling, capable of engaging C-level stakeholders and translating client needs into scalable, technology-driven in-store experiences. The Sales Director will lead the national sales strategy, expand key accounts, and unlock new business opportunities by integrating audio-visual systems, digital signage, and retail media networks to enhance customer engagement and commercial outcomes.The role also focuses on building a high-performance sales culture and delivering sustainable profitability.
Key ResponsibilitiesSales Strategy and Revenue Growth Develop and execute a national sales strategy to achieve revenue and margin targets across store media, AV, and retail media solutions. Identify, develop, and convert new business opportunities across retail brands, hospitality groups, and QSR chains. Drive consultative, solution-led sales approaches integrating AV systems, digital signage, in-store media, and retail media networks. Maintain accurate sales forecasting, pipeline management, and performance reporting to support strategic decision-making.
Business Development and Market Expansion Build and manage a strong sales pipeline across new and existing clients, maximising cross-sell and upsell opportunities. Position Mood Media as a market leader in integrated in-store media and experience solutions. Monitor industry trends in retail media, digital transformation, and AV technologies to inform go-to-market strategies. Develop targeted sector strategies across retail, hospitality, and QSR environments.Leadership and Team Performance Lead, coach, and develop a high-performing sales team with clear KPIs and accountability. Foster a collaborative, results-driven culture focused on innovation and continuous improvement. Provide ongoing mentorship, training, and performance management to strengthen team capability.
 Lead by example in client engagement, negotiation, and closing high-value deals.Client Engagement and Strategic Partnerships Establish and maintain relationships with senior stakeholders, including C-level executives, marketing leaders, and operations teams. Act as a strategic advisor, aligning Mood Media solutions with client brand, customer experience, and revenue objectives. Drive long-term partnerships through consistent value delivery, innovation, and service excellence.
Cross-Functional Collaboration Collaborate with solution design, creative, technical, and operations teams to deliver integrated client solutions. Translate client requirements into commercially viable and scalable offerings. Provide market insights to support product development, innovation, and continuous improvement.
Key Measurements Skill/Knowledge Requirements Achievement of sales targets and revenue growth objectives. Gross margin performance and deal profitability. Growth of new business and expansion of existing client accounts. Sales pipeline strength and conversion rates. Team performance, engagement, and development outcomes.
Core Competencies Leadership: Ability to inspire, lead, and develop high-performing sales teams. Relationship Management: Proven ability to build and maintain strong client and stakeholder relationships at senior levels.
 Minimum 5+ years of experience in sales and account management. Strong understanding of store media solutions, AV systems, retail media, and consumer behaviour trends. Demonstrated leadership experience with the ability to motivate and manage teams effectively. Excellent communication, presentation, and negotiation skills, with confidence engaging stakeholders at all levels. Proven track record of achieving sales targets and driving business growth. Ability to operate effectively in a fast-paced, dynamic environment while managing multiple priorities. Experience working with or selling technology solutions within the retail marketing or in-store media space. Ability to engage with technical teams and translate complex solutions into client value propositions. Demonstrated success in developing and executing sales strategies that drive both revenue growth and customer satisfaction. Strategic Thinking: Capability to develop and execute sales strategies aligned with business objectives. Collaboration: Strong cross-functional teamwork and stakeholder management skills. Innovation: Ability to develop creative, value-driven solutions that meet evolving client needs. Commercial Acumen: Strong negotiation skills, including experience with complex deal structures such as revenue-sharing models.