Marketing Manager

Who are we:

You may have heard of us – Ashley and Martin (that’s right, the hair people). We have been around for almost 60 years supporting our customers on their hair regrowth journey and we are pretty excellent at what we do! We pride ourselves on the excellent customer service we provide and the results our products achieve. We have a talented group of individuals we get to call our team and with clinics across Australia, New Zealand & Singapore, our internal support network reaches far and wide.

Are you a dynamic and commercially minded Marketing Manager wanting to take ownership of our marketing activity across Australia, New Zealand and Singapore? Click on "Quick Apply"

This is a broad, hands-on role for an ambitious Marketer who wants the opportunity to make a visible impact. You will work across the full marketing spectrum, from customer acquisition and brand development through to content, communications and marketing technology.

Key responsibilities will include:

• Owning marketing performance and delivering measurable improvements in lead generation, customer acquisition, conversion, retention and revenue
• Managing digital performance across Google, Meta, social and other paid channels, with clear accountability for budgets and return on investment
• Leading and coordinating our external agencies across digital, SEO, PR, social, creative and martech, ensuring they deliver against agreed commercial objectives
• Owning all customer communication channels and ensuring communications are timely, consistent and aligned with our brand and commercial priorities
• Developing and executing campaigns, content and compelling marketing copy
• Using data and customer insights to identify opportunities, improve performance and inform business decisions
• Supporting our CRM, analytics and marketing technology initiatives
• Establishing clear performance measures, reporting results and taking action where activity is not delivering
• Working closely with the executive team, clinic network and external partners to turn business priorities into effective marketing activity

We are looking for someone who is energetic, commercially driven and comfortable moving between strategy and execution. You must be able to respond quickly to sales performance and the day-to-day trading needs of the business, while maintaining momentum and successfully delivering key strategic initiatives.

You will have strong digital marketing experience, excellent communication and copywriting skills, and a proven ability to manage agencies, take accountability for performance and consistently deliver measurable commercial results. You will be comfortable challenging existing approaches, moving quickly from insight to action and being judged on outcomes rather than activity.

This is an opportunity to take on a high-profile role within an established Australian brand undergoing an exciting period of growth and transformation.

Desired skills & experience

• At least 2 years' relevant working experience within digital platforms
• Be able to interpret data and customer insights