Senior Manager - CRM & Marketing Automation - Country Road Group

At Country Road Group, our Group Functions sit at the heart of our House of Brands, driving the success of our iconic brands and enabling them to do what they do best. Working across the business, you will play a vital role in shaping how we operate, grow, and innovate, bringing our strategy to life.Country Road Group is evolving its CRM capability across five iconic brands and is seeking a Senior Manager - CRM & Marketing Automation to lead this next phase of growth.In this role, you will own the end-to-end delivery of a new MarTech platform, from technical build and data migration through to integration, testing and rollout, ensuring a seamless transition and strong foundations for the future.Beyond implementation, you will drive the performance of CRM and owned channels, with accountability for revenue, engagement and customer lifetime value across email, SMS and emerging channels. You will shift the business from batch-led activity to true 1:1 personalisation, building scalable automation frameworks, embedding best practice, and elevating capability across all brands.You will be responsible for leading, inspiring and cultivating a high performing team that attracts and retains top talent. How You Will Contribute Lead end-to-end CRM platform implementation (build, migration, integrations, UAT)Design and scale lifecycle automation, behavioural journeys and 1:1 personalisationOwn CRM channel performance, with accountability for revenue, engagement and lifecycle metricsEstablish cross-brand CRM strategy, governance and best practice frameworksPartner with Technology, Data and Brand teams to deliver a connected ecosystemLead and develop a high-performing CRM team and uplift capability across the Group
Capabilities We ValueExtensive experience in CRM, lifecycle marketing or marketing automation within an omnichannel retail environmentProven success leading end-to-end MarTech platform implementations or migrationsDemonstrated track record of building and scaling automation programmes that drive measurable revenue and engagement growthExperience managing CRM across multi-brand or multi-market organisations with complex customer data environmentsStrong commercial acumen, with accountability for owned channel performanceAbility to influence senior stakeholders and drive cross-functional alignmentExperience working with CDPs, data warehouses and integration architecturesProven leadership experience, with the ability to build and develop high-performing teams
What We OfferFlexible work arrangements to support work life balanceBi-annual product allowance, access to sample sales and 40% discount for you and your immediate family across all CRG brandsFlex your leave your way, including birthday leave, volunteer leave, personal leave and moreAccess to health and wellbeing support, including Health Insurance, 24/7 EAP counselling and financial advice services.18 weeks paid parental leave program for eligible employees with return-to-work clothing allowanceInternal career opportunities across our House of BrandsAnnual learning calendar to support your ongoing developmentSupport impactful community and charity partnerships across our House of Brands, including OCRF, Our Watch, First Nations Reconciliation, Movember, Red Cross and Landcare.
Who We AreCountry Road Group is one of Australia’s leading lifestyle brand houses, home to an iconic portfolio including Country Road, Trenery, Witchery, Mimco and Politix. United as One Team, we work collaboratively across our House of Brands to create exceptional product and meaningful experiences for our customers. We are Courageously Curious, exploring new ideas, perspectives and ways of working, and Driven by Purpose to make a positive impact—on our customers, our communities and each other. We’re proud to foster an inclusive culture where everyone feels they belong, can be themselves, and has the opportunity to grow. Recognised as a sustainability leader in Australian fashion, Country Road Group drives positive change through ambitious climate action, ethical sourcing, and responsible product innovation. We encourage you to explore our Current Opportunities and we look forward to connecting with you! Country Road Group acknowledges the Traditional Owners of Country throughout Australia and recognises their continuing connection to lands, waters and communities. We pay our respects to Aboriginal and Torres Strait Islander cultures and to Elders past and present. We’re committed to inclusion and accessibility. If we can support you with any adjustments at any stage, please let us know.