Creative Lead - Brand & Content

About Siegel AdhesivesSiegel Adhesives is a leading manufacturer and distributor of high-performance chemical products, including adhesives, sealants, membranes and functional coating systems.
With a strong presence across Australia, New Zealand and international markets, Siegel is recognised for quality, innovation and reliability. As the business continues to grow, they are looking for a creative digital professional to help strengthen their brand presence and connect with customers, candidates and employees across digital channels.
About the OpportunityAre you someone who spots a trend before everyone else, always has new content ideas and loves bringing a brand to life through creative storytelling?
This is a hands-on opportunity for a Creative Lead – Brand & Content to take ownership of Siegel's social media presence and help shape how the business connects with its audience.
Working closely with the communications and wider business teams, you'll manage the full content journey — from developing ideas and planning campaigns through to filming, editing, publishing, community engagement and analysing performance.
Based in office, onsite in Narellan, NSW office.
What You'll Be DoingOwn Siegel's presence across relevant social platformsPlan, film and edit professional video and photography contentVisit customer and project sites to capture testimonials, case studies, interviews and behind-the-scenes contentDevelop short-form video content including Reels, TikToks and social campaignsManage and optimise Meta advertising campaignsMonitor campaign performance, engagement, reach and conversion metricsPrepare regular social media and digital marketing reportsDevelop and manage the content calendarWrite engaging social copy, website content and campaign messagingIdentify trends and turn them into relevant content opportunitiesWork with customers, sales teams and internal stakeholders to identify stories worth sharingBuild a library of customer testimonials, project photography and video assetsFrom visiting customers and capturing authentic testimonials to developing podcast concepts, product stories and social-first video, you'll have genuine ownership of how Siegel's brand is represented and how we connect with our audience.You'll work closely with Siegel's directors, marketing team and key stakeholders, bringing a strong brand and content perspective to wider marketing initiatives.
What We're Looking ForThis is a hands-on creative role for someone who can combine big-picture content strategy with practical content production.We're looking for someone who can pick up a camera, visit a customer or project site, capture genuine stories and testimonials, and turn that footage into engaging content across multiple platforms.You'll be comfortable filming and editing video, creating content for platforms such as Facebook, Instagram, TikTok and LinkedIn, and using Meta advertising to amplify the right content to the right audience. You'll also track performance, analyse results and use those insights to continually improve future campaigns.In short, we're looking for someone who can take an idea from concept → camera → edit → publish → promote → analyse and make it happen!
You'll ideally bring:3-5 years' experience in social media, content creation or digital marketingStrong video editing and content production skillsExperience with tools such as CapCut, Canva and Adobe Creative SuiteExcellent copywriting and storytelling skillsA strong understanding of social media platforms, trends and audience behaviourThe ability to turn ideas into engaging, high-quality contentA balance of creativity and data-driven decision makingStrong organisation and project coordination skillsA proactive, energetic approach and the confidence to take ownership
Why Join Siegel?This is an opportunity to have genuine creative ownership within a growing national business.You'll enjoy:Competitive base salaryThe opportunity to make a visible impact on brand growth and engagementVariety across content creation, strategy, analytics and community managementA fast-paced environment where new ideas are encouragedCareer growth within a business in expansion modeA high-performance culture that recognises and rewards results
Apply: If you're creative, commercially aware and ready to take ownership of a growing brand's digital presence, we'd love to hear from you!