Paid Social Media Specialist Hybrid

In this newly created role you'll play a critical role in driving customer acquisition, engagement and revenue growth through high-performing Paid Social campaigns across Meta, TikTok and emerging social platforms. 

Reporting to the Digital Media Manager, you'll partner closely with Marketing, Creative, Data and Ecommerce teams to develop, execute and optimise Paid Social strategies that deliver measurable commercial outcomes. You'll bring a data-driven mindset, a passion for continuous improvement and deep platform expertise to help us reach and engage parents at every stage of their journey. 

What you'll be doing 

• Develop, execute and optimise Paid Social campaigns across Meta, TikTok and emerging platforms. 
• Drive customer acquisition, engagement and sales through data-driven campaign strategies. 
• Manage campaign performance, budgets and ROAS through ongoing testing, learning and optimisation. 
• Analyse campaign and audience data to uncover insights and improve results. 
• Partner with Marketing, Creative and Ecommerce teams to deliver integrated campaigns. 
• Present performance insights and recommendations to stakeholders across the business. 
• Stay ahead of industry trends and identify new opportunities to grow channel performance. 
• Act as the Paid Social subject matter expert, championing best practice and continuous improvement. 

About You 

• Proven experience managing Paid Social campaigns across Meta, TikTok and other social advertising platforms (ideally within an agency environment) 
• Strong understanding of audience targeting, attribution, campaign optimisation and performance measurement 
• Experience managing media budgets and delivering results against commercial KPIs 
• Strong analytical capability with the ability to turn data into actionable insights and recommendations 
• Confident communicator who can influence stakeholders at all levels of the business 
• Highly organised, detail-oriented and comfortable managing multiple priorities 
• Curious, proactive and passionate about staying ahead of digital marketing trends 

What's in it for you 

📈 We’re accelerating growth across AU & NZ – when we grow, you grow 

🌱 Training and development to support your career progression 

🛍️ Employee & family discounts across our range 

✨ Access to team member benefits (fuel, groceries, entertainment & more) 

👶 Paid parental leave for primary & secondary carers 

🏡 Hybrid working (3 days office / 2 days home) 

💉 Annual flu shots 

💬 Employee Assistance Program for wellbeing support 

🤝 A collaborative, supportive team environment 

About Us 

Baby Bunting is Australia’s largest nursery specialty retailer – but we’re much more than that. 

We’re a growing community dedicated to supporting parents through every step of their journey. Our purpose is to share in the joy and support the challenges of raising little ones, helping families make the best choices for their needs. 

Please note; 

• Every employer in Australia has the obligation to ensure that employees have the relevant working rights. All successful applicants will need to undergo a Right to Work check. 
• Due to the intimate and personal nature of our work, successful applicants will also need to undergo a National Police Criminal History check.