Social Media Specialist

POP MART OCEANIA PTY LTD
Sydney NSW
Full time
Circa $80k+ (negotiable commensurate with experience)

POP MART, founded in 2010, is a market-leading entertainment company and a global champion of designer toy culture. Through global artist development, IP operations, designer toy culture evangelism and strategic investments, we have built an integrated platform covering the entire designer toy value chain – allowing artists to focus solely on their craft and giving stage to talent from all over the world.

As POP MART continues to expand across Australia & New Zealand, we’re looking for a Social Media Specialist to support our digital growth and enhance our social media presence.

This role is ideal for someone with hands-on experience in social media and digital marketing within a creative, youth-driven brand, who is passionate about content, trends, and engaging online communities.

• Strategic Planning & Execution: Partner with the HQ team to support the development and execution of local digital marketing strategies, ensuring alignment with brand goals and business objectives.

• Campaign & Account Management: Manage day-to-day social media channel operations and support the execution of always-on and campaign activities, coordinating with internal teams and external agencies.

• Content Strategy & Publishing: Support content planning and publishing to drive organic reach, engagement, and follower growth, ensuring alignment with brand guidelines and messaging.

• Influencer Collaboration: Collaborate with influencers to co-create authentic content that reflects their genuine experiences and resonates with target audiences.

• Community Management: Monitor and manage community engagement across comments and direct messages, maintaining a consistent brand voice and escalating customer issues where required.

• Data Analysis & Performance Reporting: Analyse social media performance and contribute to regular reporting, providing insights to support campaign optimisation and decision-making.

• Relevant experience in social media or digital marketing (formal qualifications not essential)

• Approximately 3–5 years’ experience in consumer marketing or social media, ideally within a fast-paced retail, agency, or creative environment

• Proven experience in a creative, youth-oriented category (e.g. collectibles, toys, gaming, beauty, fashion, lifestyle) preferred

• Strong analytical skills with the ability to interpret data and provide insights

• Active user of social media platforms, with a good understanding of trends and popular culture

• Ability to manage multiple tasks, meet deadlines, and adapt to changing priorities

• Comfortable using digital tools and platforms, with a willingness to learn new technologies

• Able to work both independently and collaboratively within a team

• Experience working with budgets and campaign performance is beneficial

• Strong communication skills, with the ability to work across teams and stakeholders

• We provide market-competitive packages

• Opportunities to learn and grow through hands-on experience

• Career development through new experiences and projects

• Stunning Sydney office in Australia Square, team lunches and on-site fitness facility

This is an on-site role, with flexibility for 1-day WFH of your choice, per week

Please click Apply, and you will be directed to our careers page to submit your application directly.

You must be a current resident of Sydney, Australia, with full and permanent working rights