Job Description

Senior Marketing Manager - B2B Tech

Newly created role to build and own the marketing blueprint

• Own the entire marketing function for a high-growth enterprise software business
• Drive global GTM strategy across North America, APAC and Europe
• Clear pathway for future growth as the business scales internationally

An exciting opportunity has emerged for an experienced Senior Marketing Manager to join a rapidly growing B2B technology organisation as its first dedicated marketing hire.

Reporting directly to the Founder, this role offers a rare combination of strategic ownership and hands-on execution. You’ll be responsible for building the company’s marketing engine from the ground up -  shaping brand positioning, demand generation strategy and market presence across international markets.

This is an ideal opportunity for a commercially minded B2B marketer who thrives in high-growth environments and wants genuine influence over business growth.

The Opportunity

As the business’s first in-house marketing leader, you’ll own the development and execution of the marketing strategy while partnering closely with Sales and Leadership teams to drive pipeline growth and brand awareness globally.

Key responsibilities include:

• Developing and executing the overarching GTM and marketing strategy
• Owning demand generation campaigns across digital, content, email, events and partner channels
• Building and optimising the marketing tech stack, reporting and attribution frameworks
• Defining brand positioning, messaging and content strategy
• Supporting international market expansion across North America, APAC and Europe
• Managing external agencies, contractors and specialist partners
• Establishing scalable marketing processes and laying the foundations for future team growth

About You

You are a strategic yet hands-on B2B marketer with experience driving measurable commercial outcomes in enterprise software or SaaS environments.

You’ll bring:

• Experience within enterprise software, SaaS or adjacent B2B technology sectors
• Proven success delivering demand generation programs that drive pipeline growth
• Experience marketing to North American enterprise buyers is a plus
• Strong commercial acumen and a data-driven approach
• The ability to operate autonomously while influencing senior stakeholders
• Experience balancing strategic planning with hands-on campaign execution
• A growth mindset and ambition to build over time
• Exposure to European markets and high-growth scale-up environments will be highly regarded.

What’s on Offer

• Opportunity to build a marketing function from day one
• Significant executive exposure and influence
• International market focus and growth trajectory
• Clear progression pathway 

If you’re excited by the opportunity to shape the future marketing strategy of a growing international technology business, please apply online or call Michelle Rubinstein at The Onset on 0413 463 043.