Sales and Marketing Manager

We are seeking an experienced and commercially focused Sales and Marketing Manager to lead our sales and marketing functions within a growing trades training and education organisation.

This is a hands-on management role suited to someone who can develop strategy, lead people, improve systems and processes, and actively contribute to sales and marketing activities when required.

The successful applicant will be responsible for managing the sales and marketing teams, developing strategies to increase enrolments and business growth, monitoring performance, improving conversion rates and ensuring our marketing activities effectively support the organisation's objectives.

Responsibilities will include:

• Leading and managing the sales and marketing teams.

• Developing and implementing sales and marketing strategies to support business growth.

• Setting sales targets, performance expectations and priorities for the sales team.

• Monitoring sales performance, enquiries, conversion rates, lead sources and enrolment outcomes.

• Identifying opportunities to improve sales processes and customer engagement.

• Assisting the sales team with enquiries, prospective students and more complex sales matters where required.

• Reviewing and improving sales scripts, follow-up processes and communication with prospective students.

• Ensuring leads and enquiries are followed up appropriately and within expected timeframes.

• Developing marketing campaigns across digital, social media, email and other relevant channels.

• Coordinating advertising, promotions, content and marketing activities.

• Monitoring the effectiveness and return on marketing expenditure.

• Working with external marketing, advertising, website or media providers where required.

• Reviewing website, social media and promotional content to ensure information is accurate, professional and consistent.

• Developing campaigns to promote courses, new intakes and other business opportunities.

• Identifying new markets, customer groups and opportunities for growth.

• Developing referral, partnership and business-to-business opportunities.

• Reviewing competitor activity, market conditions and industry trends.

• Maintaining appropriate reporting on sales and marketing performance.

• Using sales and marketing data to identify trends, issues and areas for improvement.

• Supporting recruitment, onboarding, training and performance management of sales and marketing staff.

• Coaching sales staff to improve communication, product knowledge and conversion performance.

• Working closely with the Director and other managers to align sales and marketing activities with operational capacity and business priorities.

• Ensuring sales and marketing communications accurately represent the organisation, its courses, fees, entry requirements and services.

• Assisting with other business development and commercial activities as required.

The successful applicant will ideally:

• Have experience managing sales, marketing or business development functions.

• Be commercially minded and focused on measurable outcomes.

• Have demonstrated experience leading and developing staff.

• Understand sales pipelines, lead management and conversion processes.

• Be confident assisting directly with sales where required rather than only managing from a distance.

• Have strong written and verbal communication skills.

• Be capable of developing marketing strategies as well as overseeing their practical implementation.

• Understand digital marketing, social media, email marketing and online lead generation.

• Be comfortable analysing sales and marketing data and using it to make decisions.

• Be able to identify weaknesses in existing processes and implement improvements.

• Have strong organisational and project management skills.

• Be proactive and capable of working with limited supervision.

• Be comfortable managing multiple priorities in a fast-moving business environment.

• Have strong computer skills and be comfortable working with CRM, marketing, reporting and business systems.

• Be able to communicate professionally with prospective students, businesses, staff and other stakeholders.

Experience within education, vocational training, trades, recruitment or another service-based sales environment would be advantageous but is not essential.

This role requires someone who takes ownership of the overall sales and marketing function.

The successful applicant will be expected to understand where enquiries are coming from, how effectively they are being converted, why potential customers are not proceeding, which marketing activities are producing results and what actions should be taken to improve performance.

They should be comfortable both developing strategy and becoming directly involved when required.

We are looking for someone who can progressively build a structured, accountable and high-performing sales and marketing operation rather than simply maintaining existing processes.

As an education and training organisation, it is important that sales and marketing activities are accurate, transparent and consistent with the services we actually provide.

The Sales and Marketing Manager will be responsible for helping ensure that staff do not make misleading representations or promises regarding courses, employment outcomes, licensing, apprenticeships, government funding or other matters outside the organisation's control.

They will work with management to ensure that marketing materials and sales communications appropriately reflect the organisation's approved courses, services, fees and enrolment requirements.

The ideal candidate will be someone who can combine leadership, strategy and hands-on commercial ability.

We are looking for someone who can assess how the current sales and marketing function is performing, identify what needs to change, develop a plan, lead the team and remain accountable for the results.