Product Marketing Lead

At Sonder, we believe that every person deserves to feel safe, supported, and empowered to be at their best - wherever they are. That’s why we’re redefining workplace health, safety, and wellbeing through a seamless blend of technology and human expertise. Sonder’s mobile platform provides 24/7, real-time support from a dedicated team of safety, medical, and mental health professionals - ensuring that our members receive immediate care when they need it most. In critical situations, we go beyond digital support, offering on-the-ground assistance to manage time-sensitive incidents.

By harnessing real-time insights, we enable organisations to take proactive steps toward a healthier, safer future, which leads directly to tangible bottom-line business outcomes.

An Exciting Time to Join Sonder!

Since our founding in 2017, Sonder has experienced rapid growth, expanding operations across Australia, New Zealand, and the UK. Backed by Australia’s leading venture capital firms, Seek and Blackbird, we are well-capitalised and on a mission to scale globally, partnering with corporations, educational institutions, and government agencies to transform workplace wellbeing at scale.

Our impact and scale:

• 1,000,000+ members across multiple countries
• 200+ team members, plus an extensive network of on-the-ground responders

If you’re passionate about using technology and human expertise to drive meaningful change, join us in shaping the future of workplace wellbeing!

About the role

As Sonder’s Product Marketing Lead, you’ll lead Sonder’s go-to-market (GTM) strategy for new and existing products and solutions. Reporting to the Head of Marketing, you’ll connect the dots between customer needs, market insights, and Sonder’s evolving product suite — shaping positioning, messaging, and launch strategies that drive growth and differentiation. This is a highly cross-functional and strategic role, working closely with teams across Product, Growth and Commercial to bring new features and solutions to market, ensure internal teams are enabled with the right tools and narratives, and craft clear, compelling stories that connect Sonder’s capabilities to customer value and business outcomes.

What you’ll be doing

You’ll lead end-to-end go-to-market (GTM) strategy and execution for new and existing products and solutions — defining how Sonder is positioned, communicated, and brought to market.

• Develop and own product positioning, messaging, and value propositions across solution pillars.
• Lead GTM planning and execution for product and solution launches.
• Translate customer insights and market trends into actionable strategies.
• Partner with Product and Commercial teams to align product releases with business goals.
• Collaborate with Creative and Growth teams to develop launch assets and campaigns.
• Support thought leadership initiatives and case studies that strengthen Sonder’s market presence.
• Measure and optimise GTM performance, using data to refine strategy and impact.

Who are we looking for?

We’re looking for a strategic, hands-on product marketer. You’ll succeed in this role if you love translating complexity into clarity, building narratives that inspire, and driving alignment across diverse teams.

What you bring to the team:

• 5+ years’ experience in product marketing, solution marketing, or go-to-market strategy roles.
• Proven track record launching and scaling SaaS products or digital solutions.
• Strong communicator with exceptional storytelling and copywriting skills.
• Ability to turn product features into compelling, customer-centric value propositions.
• Experience partnering cross-functionally with Product, Sales, and Growth teams.
• Analytical mindset with a data-driven approach to market insights and performance.
• Comfortable navigating ambiguity and balancing strategy with execution.
• Passion for meaningful work that improves people’s safety, wellbeing, and performance.

Why join Sonder?

At Sonder, we thrive in a fast-paced, high-performance environment with a strong commitment to our people. Our team is a collaborative, vibrant group of passionate professionals, dedicated to making a real impact on people’s lives every day.

• Hybrid and flexible working environment. Enjoy the perfect balance of in-office collaboration and 2 days work from home flexibility, empowering you to optimise your productivity and work-life balance.
• Our employees and their families get free access to the Sonder app with 24/7 support.
• Paid parental leave with an attractive return to work policy, 12 weeks for Primary Carers and 4 weeks for Secondary Carers, plus our Primary Carers return to work at 80% for the first 3 months at full pay.
• 2 days of study leave to invest in your professional growth.
• Employee Share Option Plan (ESOP) – share in Sonder’s success.
• Salary Packaging and novated leasing .
• ​​Access $250 annually to fund to invest in your wellbeing, empowering you to choose the support that best fits your needs.
• Dog-friendly office in our Sydney HQ
• Volunteer leave. 2 days per year to participate in meaningful causes and contribute back to the community.

Sonder is for Everyone

At Sonder, we are committed to fostering a workplace that reflects the rich diversity of the communities we serve. Our members come from all backgrounds, and we know that a diverse team helps us better understand and support their needs. We encourage applications from people of all ages, abilities, cultural backgrounds, gender identities, sexual orientations, and religious beliefs. We are proud to be an inclusive employer and strongly encourage Aboriginal and Torres Strait Islander peoples to apply. We are an equal opportunity employer and all hiring decisions are based on merit, capability, and alignment with the role.

Due to the nature of our industry, all Sonder employees are required to complete a National Police Check and Working With Children Check.

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