Head of Marketing (Home Trades Services)

About Us

We’re a fast-growing Brisbane-based plumbing business currently generating approximately 10,000 inbound leads per year with a fleet of 12 service vehicles.

Our goal is clear: scale to 50 trucks and 50,000+ inbound calls annually within the next 24 months.

To achieve this, we are building a high-performance in-house growth engine and are looking for a proven performance marketer with a track record of scaling local service businesses. We want someone who has delivered these results before and can help us build a predictable, scalable lead-generation machine.

The Role

This is a performance marketing role—not a brand or design position.

You will own lead generation end-to-end, with a clear mandate: increase qualified inbound calls while maintaining profitable acquisition costs.

You will be responsible for strategy, execution, optimisation, reporting, and accountability across all lead-generation channels, including:

• Google Ads / Paid Search

• Local SEO and Google Business Profile

• Call tracking, attribution, and conversion optimisation

• Direct response marketing

• Offline lead-generation channels including flyers, radio, and local campaigns

You may coordinate creative resources where required, but your primary strength is performance marketing, lead generation, and commercial outcomes.

Key Responsibilities

• Scale inbound calls from approximately 10,000 to 50,000+ annually

• Own and optimise paid acquisition channels, particularly Google Ads

• Improve lead quality and increase booked-job conversion rates

• Reduce cost per lead and cost per booked job

• Build and manage tracking, attribution, and reporting systems

• Plan, execute, and optimise direct response campaigns

• Analyse performance data daily and adjust strategy and budgets accordingly

• Work closely with operations to ensure marketing performance translates into business growth

About You

You have successfully scaled a local service business before, ideally within plumbing, electrical, HVAC, trades, home services, or a similar industry.

You are:

• Highly analytical and commercially minded

• Obsessed with ROI and measurable outcomes

• Comfortable managing significant advertising budgets

• Strong in data, tracking, attribution, and optimisation

• Results-driven and accountable for performance

Essential Experience

• Proven track record of scaling lead generation by 10x or more

• Deep expertise in Google Ads (non-negotiable)

• Strong experience with call-based lead generation

• Experience building reporting, attribution, and conversion tracking systems

• Experience marketing local service businesses is highly regarded

What Success Looks Like

• Consistent month-on-month growth in qualified inbound calls

• Reduced cost per lead and cost per booked job

• Predictable and scalable lead flow capable of supporting 20+ trucks

• Marketing performance that directly contributes to business growth and profitability

Why Join Us

• Ambitious growth plans with strong leadership backing

• Full ownership of marketing performance and strategy

• Opportunity to build and lead an in-house marketing team

• Performance-based incentives aligned with results

• Direct impact on the growth of a rapidly expanding business

If you have successfully scaled lead generation for a service business and can demonstrate measurable results, we'd like to hear from you.