Ticketing Lead

Company description:

At the AFL, we work across the country and at every level of the game, from grassroots to elite, helping shape the future of Australia's game.

Our teams grow and strengthen the game, create moments that bring fans and communities closer to it, and build what comes next for our people, our industry and the generations that follow.

Whether we are supporting clubs and competitions, developing coaches and umpires, delivering major events, growing participation or helping bring Marvel Stadium to life, we are united by a shared purpose to progress the game so more people can love it and connect with it.

We are values-led, ambitious and team-first, and we back our people to make a real impact.

Job description:

Join the team shaping the future of Australia's game

This is your chance to do work that has real impact, in an organisation that moves fast, aims high and plays a meaningful role in the lives of millions across the country through football. Every role at the AFL helps progress the game, so more people can love it, connect with it and see what is possible through it.

At Marvel Stadium, that impact extends to one of Australia's leading sports and entertainment venues. From AFL match days to concerts, international sport, major events, functions and precinct experiences, your work helps bring millions of patrons together and deliver memorable moments in the heart of Melbourne.

The opportunity

Marvel Stadium is one of the busiest multi-purpose stadiums in the world, welcoming more than two million patrons each year across elite AFL matches, international sporting events, concerts and entertainment experiences. With new precinct experiences including Stadium Tours, Roof Walk and other activations launching in 2026, this is an exciting time to join the team delivering memorable fan experiences.

The Ticketing Lead plays an important role in the successful delivery of ticketing operations across major events at Marvel Stadium. Working closely with clubs, promoters, ticketing agents and internal stakeholders, you will lead end-to-end ticketing delivery, support event readiness and contribute to seamless event-day operations.

What you'll own

You'll help ensure every event is delivered with accuracy, efficiency and a strong customer focus. Working across planning and live event delivery, you'll play a key role in supporting patrons, partners and stakeholders across the full ticketing lifecycle.

You'll add value through:

• Preparing events for on sale within agreed timeframes and schedules
• Managing end-to-end event scaling in line with promoter and client requirements
• Configuring and maintaining ticketing systems, including event builds, seating maps, pricing structures, discounts and access control settings
• Acting as a key point of contact for internal and external ticketing enquiries across Marvel Stadium events
• Supporting the successful delivery of box office operations on event days in partnership with ticketing agents
• Coordinating accessibility and VIP ticketing requirements where required
• Producing and sharing ticket sales reporting and statistical insights before and after events
• Partnering with tenant clubs to support ticketing strategies, pricing approaches and revenue opportunities
• Representing the ticketing function in planning meetings and providing event-related ticketing insights
• Escalating operational risks, ticketing issues or system concerns in a timely manner
• Supporting continuous improvement initiatives and contributing to broader team projects
• Contributing to a collaborative, high-performing and service-focused team environment

What you'll bring

• Demonstrated experience delivering ticketing services for major events, ideally within stadiums, sport, entertainment or live events environments
• Proven experience using Ticketmaster and Archtics ticketing systems
• Sound knowledge of box office procedures and event-day ticketing operations
• Ability to manage competing priorities and deliver accurate work in fast-paced, high-pressure environments
• Strong stakeholder management skills, with the ability to build effective relationships across clubs, promoters, ticketing agents and operational teams
• High-level communication and interpersonal skills, with a customer and service-focused approach
• Experience preparing and interpreting ticket sales data and reporting
• Strong attention to detail and problem-solving capability when managing ticketing operations and event delivery
• Ability to work collaboratively while also taking ownership of events and responsibilities autonomously
• Flexibility to work evenings, weekends and public holidays in line with event schedules
• Passion for live events, sport and the ticketing industry
• Relevant tertiary qualifications in Events Management, Sports Administration or a related discipline will be highly regarded
• Additional experience across other ticketing platforms will be viewed favourably

Why you'll love being on our team

At the AFL, you will be part of a values-led team that aims high, backs each other and brings energy, care and integrity to work that matters. This is a place where people play to win, play as one team and play with passion, while always staying grounded in fairness, inclusion and respect. We work hard, support each other and create the conditions for our people to grow, perform and thrive.

What you can look forward to:

• Play The Day Your Way, our flexible approach to working life, built to support you on game day and every day
• My Development, with coaching, mentoring, on-the-job learning and formal development to help you keep building your game
• Play Well, our health and wellbeing programme designed to support a healthy body, healthy mind and healthy workplace
• My Benefits, giving you access to a range of partner offers and discounts through our AFL Corporate Partners
• AFL Silver Memberships for permanent team members, so you can enjoy the action at Marvel Stadium and the MCG with family and friends
• 6 months paid primary parental leave with no qualification period for permanent team members

Everyone has a place here

Our game brings people together, and we want our workplace to do the same.

We are committed to building a culture of belonging and an environment where people feel respected, included and able to thrive, and where diversity of background, experience and perspective makes us stronger.

Aboriginal and Torres Strait Islander peoples are encouraged to apply.

Whether you're a footy fan or new to our game, we welcome everyone to apply. We know great candidates don't always tick every box - if this role excites you, we encourage you to apply, even if your experience doesn't perfectly match the job description.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.

Ready to play your part?

Applications close 11 August 2026

We offer:

What you can look forward to:

· Play The Day Your Way, our flexible approach to working life, built to support you on game day and every day

· My Development, with coaching, mentoring, on-the-job learning and formal development to help you keep building your game

· Play Well, our health and wellbeing programme designed to support a healthy body, healthy mind and healthy workplace

· My Benefits, giving you access to a range of partner offers and discounts through our AFL Corporate Partners

· AFL Silver Memberships for permanent team members, so you can enjoy the action at Marvel Stadium and the MCG with family and friends

· 6 months paid primary parental leave with no qualification period for permanent team members