Market Research Analyst

Company Description Sprout Strategy is a research, strategy, and design thinking consultancy focused on helping brands grow through a deep understanding of the human story. The team combines traditional research methods with behavioral economics, neuroscience, artificial intelligence, and social listening to deliver rich, actionable insights. Using proprietary neuroscience tools such as MindSight®, Sprout uncovers unconscious drivers of behavior that are not available elsewhere in Australia and New Zealand. With over 17 years of research excellence and thought leadership, Sprout partners with national and international brands to design strategies and solutions that keep customer experiences relevant in a rapidly changing business landscape.
Role Description The Market Research Analyst is a full-time role based in Sydney, NSW, with a hybrid work arrangement that allows a combination of in-office and work-from-home days. In this role, the analyst will design and execute qualitative and quantitative research projects, including survey development, data collection, and data analysis. The analyst will interpret findings, generate insights, and prepare clear, compelling reports and presentations for clients and internal stakeholders. Day-to-day responsibilities include collaborating with project teams, supporting strategy development with evidence-based recommendations, and contributing to the integration of neuroscience and advanced research tools into client projects. The role also involves monitoring market trends, competitive activity, and consumer behavior to support innovative, insight-driven solutions.
Qualifications
Candidates should possess strong Market Research and Market Analysis skills to design, execute, and interpret research studies.Candidates should possess advanced Analytical Skills and Research capabilities to work with qualitative and quantitative data and derive actionable insights.Candidates should possess solid Communication skills to present complex findings clearly, write concise reports, and collaborate with clients and colleagues.Candidates should ideally have experience with data visualization tools, statistical software, or business intelligence platforms.Candidates should have demonstrated ability to manage multiple projects, meet deadlines, and work effectively in a hybrid team environment.A bachelor’s degree in marketing, business, psychology, statistics, or a related field is preferred; experience in consulting, market research agencies, or insights roles is beneficial.Interest in behavioral science, neuroscience-based research, and innovation in research methodologies is highly regarded.