Growth Marketing Lead - Functions & Accommodation

Growth Marketing Lead - Functions & Accommodation

Australian Venue Co.
12-month fixed-term contract | Melbourne | Hybrid workingAustralian Venue Co. is looking for a commercially minded Growth Marketing Lead to drive growth across our functions and accommodation businesses.This is a new opportunity to shape the strategy, campaigns and playbooks that influence how customers discover, enquire, book and experience our venues.You'll work across a diverse national portfolio, partnering with Marketing, Digital, Revenue, Sales, Operations and venue teams to increase function enquiries, accommodation occupancy, direct bookings and revenue.

What you'll do

Develop and deliver group-wide growth strategies for functions and accommodation.Build seasonal, tactical and evergreen campaigns that drive bookings and quality enquiries.Identify performance gaps and turn data into practical action.Manage and optimise accommodation listings across Booking.com, Expedia, Wotif and Airbnb.Improve function directory listings, packages, imagery, copy and enquiry pathways.Plan and execute paid campaigns across Meta and Google Ads.Develop promotions for key demand periods including Christmas, EOFY, birthdays, engagements and corporate events.Own and maintain the functions and accommodation playbooks.Provide guidance and best-practice support to Marketing Managers and venue teams.Work closely with Digital to improve websites, booking platforms, listings and conversion.Track and report on occupancy, ADR, RevPAR, enquiries, conversion and revenue.

What you'll bring

You'll be a hands-on marketer who enjoys combining commercial strategy with practical delivery. You'll be confident working with data, managing multiple stakeholders and moving ideas from concept to execution.You'll ideally have:3+ years' experience in marketing, hospitality, accommodation, functions, events or a related consumer business.Experience developing campaigns that drive bookings, enquiries or revenue.A strong understanding of hospitality, accommodation and functions.Experience with OTA platforms, function directories, website CMS or listing management.Strong copywriting, campaign planning and project management skills.Commercial confidence and the ability to connect activity to measurable outcomes.Familiarity with RMS, Protel, Room Price Genie, SiteMinder or similar systems is advantageous.The ability to balance national strategy with the needs of individual venues.

Why join AVC?

Shape a new growth-focused role across functions and accommodation.Work across a nationally recognised portfolio of hospitality venues.Have genuine ownership of strategy, execution and performance.Partner with experienced teams across Marketing, Digital, Revenue, Sales and Operations.Enjoy hybrid working, with 7 office days and 3 work-from-home days per fortnight.If you're a commercially driven marketer who knows how to turn insight into bookings, enquiries and revenue, we'd love to hear from you.

Desired Skills and Experience

Growth Marketing
Campaign Management
Hospitality Marketing
Accommodation Marketing
Functions Marketing
OTA Management
Paid Media
Digital Marketing
Revenue Growth
Marketing Analytics