Senior Partner Marketing Manager

Life at UiPath

The people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power.

To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our larger purpose.

Could that be you?

Your Mission

As our Senior Partner Marketing Manager, you'll be the architect of our partner marketing ecosystem in APJ. You'll design and execute strategies that transform partnerships into powerful revenue engines, creating scalable programs that drive mutual success for UiPath and our partners.

This Is What You'll Do At UiPath

Partner Program Development

Design and execute comprehensive partner marketing strategies aligned with business objectives and partner tiers working with Partner teamDevelop partner marketing toolkits and enablement materialsCreate scalable co-marketing programs that drive partner activation and revenueBuild and manage partner marketing campaigns across the partner lifecycleCo-Marketing & Campaign ExecutionCollaborate with strategic partners to develop joint value propositions and go-to-market strategiesPlan and execute co-branded campaigns including webinars, events, content, etc.Coordinate joint solution launches and partner announcementsManage Marketing Development Funds (MDF) programs and partner marketing budgetsDrive partner participation in UiPath marketing programs and events including sponsorships, booths, conferences, etc.

Partner Enablement & Communication

Create partner-facing marketing content, sales tools, and competitive positioning materialsEducate partners on UiPath messaging, value propositions, and campaign best practicesBuild and maintain partner marketing portal with on-demand resourcesEstablish regular communication cadence with partner marketing teamsConduct partner marketing workshops and enablement sessions

Performance Management & Analytics

Define KPIs and success metrics for partner marketing programsTrack and report on partner-sourced and partner-influenced pipeline and revenueAnalyze program effectiveness and ROI to optimize investment and strategyProvide regular business reviews with key partners on marketing performanceLeverage data and insights to continuously improve partner engagement

Cross-Functional Collaboration

Align with Partner team on partner priorities and entitlementsWork with Product Marketing to ensure partner messaging aligns with product strategyCollaborate with Field Marketing on regional partner events and activitiesCoordinate with Marketing Operations on lead routing, attribution, and reporting

This Is What You'll Bring To The Team

10-15 years of B2B marketing experience with at least 10 years in partner, channel, or alliance marketingProven track record of building and scaling successful partner marketing programs in enterprise technologyDeep understanding of partner ecosystems including GSIs, technology alliances, and channel partnersExperience managing MDF programs and co-marketing budgetsExperience on scaling efforts with AI workflows and toolsStrong relationship-building skills with ability to influence partner organizationsExcellent project management capabilities with ability to manage multiple partner relationships simultaneouslyExperience with marketing automation platforms (Marketo, HubSpot) and CRM systems (Salesforce)Outstanding written and verbal communication skillsBachelor's degree in Marketing, Business, or related field

Preferred Qualifications

Experience in the automation, AI, cloud, or enterprise software industryKnowledge of partner program structures (Gold/Silver/Bronze tiers, specializations, certifications)Familiarity with partner relationship management (PRM) platformsExperience with global partner programs and international marketingUnderstanding of partner compensation models and incentive structuresMBA or advanced degree

What We're Looking For

Partner-Centric: Genuine passion for building mutually beneficial partner relationships

Strategic & Tactical: Ability to develop high-level strategy while executing hands-on programs

Collaborative: Strong cross-functional team player who can navigate complex organizations

Results-Driven: Focus on measurable outcomes including pipeline and revenue impact

Entrepreneurial: Self-starter who can build programs from the ground up

Adaptable: Thrives in fast-paced environments with changing priorities

Influential: Ability to drive alignment without direct authority

Maybe you don’t tick all the boxes above—but still think you’d be great for the job? Go ahead, apply anyway. Please. Because we know that experience comes in all shapes and sizes—and passion can’t be learned.

Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role, the number of hybrid, office-based, and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected.

We value a range of diverse backgrounds, experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity, and expression, national origin, disability, neurodiversity, military and/or veteran status, or any other protected classes. Additionally, UiPath provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review these and other legal disclosures, visit our privacy policy.