Business Development Manager

Key Responsibilities

1. Strategic Planning & Market Intelligence

• Plan and direct local market research and account identification in line with the Business Development Operations Manual.

• Coordinate attendance at local business, tourism, and council events to expand Quest’s commercial presence, actively leading involvement in at least two local business associations.

• Establish and control procedures for gathering local market intelligence (industry news, regional developments, press) to identify high-value corporate leads early.

• Organise and maintain deep product knowledge across the Quest Group to spot and act on local cross-selling opportunities.

2. Sales Management & Operations

• Collaborate with the Franchise Owner and Franchise Relationship Manager to plan, formulate, and execute the annual Sales Business Plan.

• Monitor and control revenue performance by regularly analysing budget metrics, occupancy levels, and average daily rates (ADR).

• Direct and execute comprehensive market, product, and competitor analyses, obtaining detailed rate benchmarking and competitor positioning data.

• Plan and oversee account research (using tools like STA Global reports) to evaluate corporate accommodation requirements and identify repeat travel needs.

• Organise and direct the monthly sales business plan, establishing structured call cycles, scheduling face-to-face meetings, and hosting site inspections with key decision-makers.

• Coordinate property update communications with the Franchise Owner, Franchise Relationship Manager, and Corporate Sales teams to keep property fact sheets accurate.

• Direct the lead generation process by establishing two-way information workflows and coaching Front Office teams on lead identification.

3. Sales Execution & Relationship Management

• Plan, direct, and deliver high-impact corporate presentations using appropriate technology and tailored, customer centric sales techniques.

• Organise sales call schedules aligned with agreed promotional plans to hit quarterly revenue milestones.

• Coordinate and build long-term, trusted relationships with key account reps, adapting to their communication preferences and ensuring complete professional integrity.

• Direct feedback collection and market intelligence gathering to proactively resolve account issues within Quest policy guidelines.

• Share relevant local market intelligence across the broader Quest Group.

4. Performance Control & CRM Management

• Direct and review Daily Reservation Activity reports to ensure property and group leads are correctly identified, actioned, or escalated to corporate sales teams.

• Control pricing and yield strategies for corporate accounts to secure maximum sales volume at optimal rates.

• Organise and lead monthly company stay reviews to monitor corporate usage trends and adjust upcoming sales strategies accordingly.

• Oversee the CRM (Salesforce) as the team's single source of truth, ensuring daily logs and pipeline records are accurately maintained.

5. Local Area Marketing Leadership

• Plan and coordinate local property advertising, promotional initiatives, and brand campaigns alongside the Franchise Owner.

• Evaluate and control participation in local sponsorship, business events, and networking opportunities to ensure strong ROI and brand alignment.

• Direct the production of marketing collateral in accordance with Quest Brand guidelines using approved corporate assets.

6. Collaborative & General Management

• Coordinate directly with the Quest Corporate Sales team to leverage wider corporate networks and enhance revenue outcomes.

• Undertake additional management duties within the scope of your skills and competence as directed.