Principal Marketing Specialist

The ABM and Pursuit Marketing role is responsible for developing and executing strategic marketing initiatives focused on Account-Based Marketing (ABM) and large pursuit marketing. This role involves creating highly personalised and targeted marketing campaigns to engage high-value accounts and support the sales team accelerate and close large deals. The ABM and Pursuit Marketing lead works closely with NTT DATA’s portfolios and the sales organization and will engage with stakeholders across our regional APAC and Global business.

Key Responsibilities:

• Develop and Implement ABM Strategies: Design and execute comprehensive ABM strategies to target high-value accounts, leveraging personalised content and campaigns to drive engagement, generate pipeline and build long-term relationships.
• Pursuit Marketing Campaigns: Collaborate with the sales community to create and execute pursuit marketing campaigns for specific high-value deals, ensuring alignment with sales objectives and timelines.
• Account Intelligence: Conduct in-depth research and analysis to gather insights on target accounts, including their business needs, challenges, and decision-making processes.
• Content Creation: Develop tailored marketing materials, including case studies, whitepapers, presentations, and digital content, to support ABM and pursuit marketing efforts.
• Sales Alignment: Work closely with the sales and portfolio teams to ensure marketing efforts are aligned with business objectives and sales strategy, providing support throughout the sales cycle to maximize deal success.
• Performance Measurement: Track and analyse the performance of ABM and pursuit marketing campaigns, using data-driven insights to optimise strategies and achieve desired outcomes.
• Stakeholder Collaboration: Collaborate with cross-functional teams, including GTM and portfolio teams, demand generation, and customer success, to ensure a cohesive approach to account engagement.

• Degree in Communications, Marketing or Business.
• 5+ years of experience in B2B marketing, with a focus on ABM and pursuit marketing.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with sales and cross-functional teams.
• Strong analytical skills and the ability to leverage data to drive marketing decisions.
• Proficiency in marketing automation tools and CRM systems.

• Experience in the technology or software industry.
• Knowledge of account intelligence tools and platforms.
• Certification in ABM or related marketing disciplines.