Brand Business Partner- Marketing & Communications

About the role

The Brand Business Partner is a strategic marketing and growth-focused role responsible for building brand strength, driving demand and supporting sustainable growth across ACH Group's Home Care, Community and Social portfolios. Partnering closely with senior leaders, you will translate organisational priorities into high-impact brand strategies, campaigns and experiences that increase brand awareness and consideration, generate enquiries and support market share growth, strengthen customer trust and advocacy, and connect brand performance to commercial outcomes.

Key responsibilities

• Support the Head of Marketing in the development and execution of brand and marketing strategies that align with organisational objectives, building brand awareness, trust and credibility, strengthening ACH Group's reputation, and driving enquiries across the Retirement Living and Residential Care portfolios.

• Ensure consistent brand messaging and positioning across all marketing channels and materials.

• Plan, execute and evaluate marketing campaigns to promote ACH Group services and initiatives.

• Oversee the creation of engaging content, including digital, print and social media to support brand initiatives.

• Monitor and analyse the performance of brand campaigns and initiatives, providing regular reports and recommendations for improvement.

• Collaborate with internal and external stakeholders for brand consistency and provide advice to stakeholders that aligns with business objectives.

• Plan and manage events to promote the brand.

• Provide guidance to stakeholders for optimal brand results.

• Assist with writing, proofing and editing in relation to content and repurpose across owned, earned and paid mediums and collateral for maximum exposure.

• Maintain an effective level of business literacy about ACH Group's plans and culture.

About you

• Bachelor's degree in marketing, communications or related field

• 1-3 years' experience in a brand, marketing or growth-focused role

• Experience developing and executing strategies aligned to business and growth objectives

• Strong understanding of brand management principles

• Experience with digital marketing channels, tools and CRM systems

• Demonstrated ability to analyse data and translate insights into action

• Proven stakeholder engagement and relationship-building capability

• Experience managing projects, timelines and budgets

• Exposure to aged care, health, disability or community services (desirable)

• Understanding of customer choice and experience in service environments (desirable)

About us

ACH Group is a leading not-for-profit in aged care. For over 70 years, ACH Group has enriched the lives of older South Australians. With over 1,900 dedicated individuals working together, we're able to create good lives for our customers. With purpose led roles across residential care, retirement living, home and community care, health and wellness, social experiences and corporate teams, our workforce deliver impact for our residents and customers.

Benefits

• Be part of a purpose-led organisation supporting older South Australians

• Work in a strategic marketing role that directly influences growth and impact

• Career development with inhouse upskilling and external learning opportunities

• Friendly and inclusive culture, supporting diversity and employee wellbeing

• Free on-site flu vaccination program

• Financial advice for HESTA members, our preferred superannuation supplier

• Wellbeing program including free employee assistance program

• Recognition program acknowledging significant contributions

• Salary packaging to maximise your take home pay

• Discounted Corporate Membership – Health Insurance – BUPA