Business Development Manager

Count (ASX:CUP) is one of the largest professional advisory businesses in Australia, representing a community of almost 500 accounting, wealth and specialist services firms across Australia. In FY25, Count served over 160,000 clients with group revenue of $144 million, providing a solid foundation for continued growth.Count is advanced in its strategic intention to be the leading provider of integrated accounting and wealth services in the country.Count is a business founded on people and relationships dating back to 1980, never losing touch with the clients and communities it serves. Through the Count Charitable Foundation, our network donates $1.2 million annually to people and communities in need.Count has a market leading complementary education and expertise service offering though its Accurium, Tax Banter and Knowledge Shop businesses to support advisers to engage with their clients’ diverse advisory needs including complex tax services, actuarial services, SMSF advisory and high-quality technical advice and training. The delivery of Count’s service offering is also supported by professionals throughout our national network of equity partnerships.
About the role
The Business Development Manager (BDM) plays a key role in driving growth by identifying and securing new business opportunities for Knowledge Shop, TaxBanter and Accurium. This is a proactive, front-line sales position focused on building strong client relationships and expanding our customer base. In addition to new business acquisition, the BDM collaborates closely with the broader team to shape targeted marketing campaigns and contribute to strategic initiatives that generate high-quality leads and support sustainable growth. This is a 6-month fixed term contract with the potential opportunity to go permanent.
Key Responsibilities
Client acquisitionAchieve agreed sales targets and contribute to overall revenue growth objectivesProactively leverage HubSpot to identify, track, and convert new business opportunitiesSupport the growth and market presence of the company’s products and services through active promotion and client engagementCollaborate with team members, sharing insights and contributing to broader business development strategiesMaintain a strong understanding of market trends, customer needs, and competitive activityBuild and nurture strong relationships, acting as a trusted first point of contact for clients and prospectsEffectively manage and maintain the sales pipeline, ensuring accurate and up-to-date CRM dataRespond to client and prospect enquiries in a timely and professional mannerConsistently follow up on leads to maximise conversion opportunitiesActively engage with marketing initiatives to generate and progress new business opportunities
Marketing and events interactionWork collaboratively with the marketing and events team to:Achieve or exceed sales targets through aligned campaigns and initiativesIncrease brand awareness and visibility of the company’s training product portfolioContribute to the development and continuous improvement of marketing campaigns, events, and lead generation strategies
Event participation Attend Sydney based Company events where the opportunity warrants it.Attend other relevant Company interstate events as required.Build rapport with members and identify opportunities for new acquisitions.
Key Skills and Experience
Proficiency in Hubspot Sales Workspace, building and closing pipeline through forecastingProven track record in sales or business development, with a strong focus on new business acquisition and revenue growthConfident communicator with strong negotiation and relationship-building skills across all levels of an organisationStrategic mindset with the ability to contribute to go-to-market planning and lead generation initiativesExperience working collaboratively with marketing and cross-functional teams to drive pipeline growthResults-driven, self-motivated, and comfortable working in a target-oriented environmentStrong commercial acumen with the ability to understand client needs and deliver tailored solutionsEffective time management and organisational skills, with the ability to manage multiple prospects and prioritiesProficiency in appointment setting useful.Adaptable and resilient, with a proactive approach to problem-solving and continuous improvement