Senior Media Planning Manager

Company Description

At Guzman y Gomez Mexican Kitchen, our mission has always been to reinvent fast-food. We’re Australia’s only fast-food restaurant to be 100% clean, meaning there are no added preservatives, artificial flavours, added colours or unacceptable additives in our food. We’re incredibly proud of our amazing people, and the unique way we celebrate Mexican culture in everything we do.

Job Description

Lead the media strategy that that drives paid media effectiveness to support GYG's growth through our marketing activities.

GYG is on a high-growth trajectory, and media is how the brand reaches Australians at the scale the business needs. The Senior Media Planning Manager owns the annual and quarterly media strategy, manages a multi-million dollar media investment, and leads GYG's relationship with its media agency. This is a role for someone who is equally at home as a strategic subject matter expert and a commercial operator.

What You'll Do

Develop GYG's annual and quarterly media strategy aligned to business objectivesManage GYG's multi-million dollar media investment across all channelsBuild integrated media plans across paid, owned, and earned channelsLead GYG's relationship with its media agency — set clear briefs, manage feedback and alignment and ensure recommendations are commercially robustEstablish measurement frameworks for all campaigns and analyse performance to translate insights into future planningDrive the Local Area Marketing paid strategy and implementation, including supporting new restaurant openingsPartner with Finance and Insights leads to manage forecasting, reporting, and investment decisionsIdentify emerging media opportunities and recommend innovative approaches that keep GYG culturally relevant

What You'll Bring

Significant experience (e.g. 8+ years) in media planning, media strategy, or integrated marketingExperience managing significant media budgets across multiple channelsStrong understanding of brand building, performance marketing, and customer acquisitionUnderstanding and experience of methods of measurement, analytics and optimisation including MMMExperience leading external media agency relationships, or working within media agencies in leadership rolesStrong commercial acumen with the ability to translate data into actionExcellent stakeholder management and influencing skillsPassion for building iconic brands in fast-paced, high-growth environments

What You'll Love

Join one of Australia's fastest-growing restaurant companiesReal influence in a marketing function that's investing heavily in its capabilityAnnual short-term incentive schemeGYG restricted shares, earned each year through our long-term incentive schemeUp to 5 weeks of annual leave each year (ask us how)Paid parental leaveThe chance to one day become a franchisee and own your own GYG restaurantA vibrant Surry Hills office, a short walk from Central Station

Interested? Apply now to start the conversation.