eCommerce Specialist - Wolverine Brands

Join one of Australia and New Zealand’s largest retail groups - Accent Group. With a portfolio of over 850+ stores, 34 iconic brands (including HOKA, Skechers, Dr. Martens, Platypus, Hype DC, Stylerunner, Nude Lucy, The Athletes Foot, Sports Direct, Glue Store and Vans), and 30+ online platforms, we’re not just selling shoes - we’re shaping the future of retail. At Accent Group, we’re driven by innovation, passionate about people, and serious about creating standout career opportunities. Whether you’re starting your retail journey or looking to grow into leadership, you’ll be part of a culture that values individuality, rewards performance, and empowers you to make your mark (in your kicks of course!)

We’re looking for an experienced eCommerce Specialist based in either Melbourne or Sydney to join our Digital team and support the continued growth and performance of Wolverine Brands at The Accent Group, including Merrell and Saucony.

As an eCommerce Specialist, you’ll be responsible for managing the day-to-day trading and optimisation of multiple brand websites, ensuring products, campaigns and digital experiences are delivered seamlessly.

What You’ll Be Doing

Manage and optimise product content across multiple eCommerce sites including product setup, imagery, descriptions, categorisation and SEOExecute seasonal launches, campaigns and promotional activity across digital channelsBuild and maintain landing pages, homepage updates and onsite content to support key trading momentsPartner with Merchandise, Marketing and Brand teams to ensure campaigns, products and promotions are delivered accurately and on timeMonitor site performance, customer behaviour and conversion opportunities using analytics tools including GA4 and Looker StudioIdentify opportunities to improve customer experience through site audits, CRO initiatives and UX enhancementsSupport A/B testing, experimentation and optimisation projects to drive conversion improvementsManage website merchandising including product hierarchy, search, navigation and onsite experienceOwn reporting across key eCommerce KPIs including traffic, conversion, sales and product performanceProvide insights and recommendations to support trading decisions and digital growth

To succeed in this role, you will have the following:

3–5 years’ experience in eCommerce, digital trading or online retailExperience managing eCommerce platforms such as Fontis, Shopify, Salesforce Commerce Cloud, Magento or similarStrong understanding of website merchandising, CMS management and digital content optimisationExperience using analytics tools including GA4, Looker Studio, Hotjar or similarUnderstanding of CRO principles, A/B testing and customer journey optimisationConfident communicator with the ability to collaborate across Digital, Marketing, Merchandise and Brand teamsProficiency in Microsoft Office Suite (Excel, Word, PowerPoint) with strong reporting capabilityBasic understanding of HTML/CSS, SEO fundamentals and website troubleshooting is highly desirable

At Accent Group, we’re passionate about creating digital experiences that connect customers with the brands and products they love. If you’re digitally minded, commercially focused and excited by the opportunity to grow leading footwear brands online, we’d love to hear from you.

At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves. The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Maori people.