General Manager, Australia
Full time, Sydney Based
Founded in Hong Kong in 2016 by the French couple Delphine Lefay and Diego Dultzin, OnTheList is a leading premium flash sales concept in Asia and the Middle-East. OnTheList works to minimize the problem of excess stock by turning past-season inventory into sustainable opportunities. Working directly with retail brands and official distributors, OnTheList provides a sustainable way for brands to sell past-season items that would have otherwise ended up in landfills, while providing the best deals and steep discounts to 1.5 million OnTheList members.
Since launching in Hong Kong in 2016, OnTheList has hosted over 6.000 flash sales across all regions, now operating in Shanghai, Beijing, Singapore, Australia, Malaysia, Thailand, South Korea, Dubai, Saudi Arabia and soon Taiwan.
Sustainability is rooted in who we are and motivates us to continue our mission. To date, we have saved almost 10 million items from ending up in landfills. Forming OnTheLove, our CSR initiatives, has allowed us to deepen our commitment to minimizing our carbon footprint while working with local organizations and hosting regular charity sales.
At OnTheList, our values guide everything we do: Family Spirit is driven by humility, fostering genuine connections with our community. Panache reflects our passion for delivering exceptional experiences, while Sustainability is rooted in our commitment to creating a positive impact on the world around us. Excellence is driven by the cooperation of our teams with our brand partners.
OnTheList started very successfully in Australia in 2021, with now a dedicated team of 9 persons and working closely with the SEA team based in Singapore.
WHAT WE WILL TRUST YOU WITH...
Commercial Growth & Brand Partnerships:
- Act as the primary local relationship owner for top-tier partners, directly owning and driving commercial outcomes for both new and existing clients.
- Actively develop and manage key commercial relationships, identify new business opportunities, and drive growth.
- Translate brand needs into commercial outcomes while collaborating closely with commercial teams in other markets and working hand-in-hand with the Finance team in Hong Kong during commercial negotiations.
- Build and maintain robust, long-term relationships with premier brand partners to secure mutual success and calendar diversity.
Omnichannel Operations & Execution:
- Actively participate in and fully understand end-to-end operational processes, serving as a high-intensity, hands-on operational leader capable of supporting and challenging the team at every stage across e-commerce, warehousing/fulfilment, and offline/pop-up operations.
- Act as hands-on operational support during the preparation phase for offline activities, leverage local network and contacts to identify and secure suitable pop-up opportunities, and be physically present on-site throughout the event to execute and solve issues as they arise.
- Streamline operational workflows across online flash sales platforms and on-site floor operations to guarantee high execution standards.
Growth, Structure & Strategy:
- Take responsibility for building the next stage of the business —commercially, operationally, and organizationally—as an ever-growing market.
- Define and execute the local growth strategy, translating global direction into clear, actionable local execution.
- Build the right organizational structure, establishing robust processes, ways of working, accountability, and team capabilities as the business scales.
- Continuously identify operational and commercial areas for improvement, driving change and capturing new opportunities.
Executive P&L & Financial Leadership:
- Assume total financial accountability for the Australian market P&L, driving revenue growth, margin expansion, and accurate forecasting for regional leadership and founders.
- Optimize profitability across end-to-end operations while monitoring performance trends to rapidly close operational gaps.
Marketing, CRM & Community Building:
- Collaborate closely with marketing teams and external agencies to scale the OnTheList member community and boost local market visibility.
- Ensure all marketing and CRM campaigns align directly with business goals and revenue targets.
Team Leadership & Regional Alignment:
- Lead, mentor, and inspire the team of 8 direct reports, fostering a high-performance culture aligned with company values.
- Coordinate seamlessly with the Singapore-based SEA regional team to leverage shared resources, corporate tools, and regional strategies.
WHAT IT TAKES…
- At least 10 years of experience in retail, luxury, or ecommerce industries.
- Minimum of 2–5 years in a senior country-level leadership or general management capacity with proven, direct P&L ownership and fiscal accountability.
Strong commercial mindset with direct relationship-management experience and a friendly, caring, and collaborative demeanor. - Deep understanding and appreciation of the Australian market, consumer behavior, and corporate culture, with established local networks being a strong advantage.
- A highly hands-on, entrepreneurial mindset: You are not afraid to roll up your sleeves, work on the warehouse floor, or dive deep into physical operations during high-intensity popup events.
- Prior hands-on experience managing warehouses/logistics and executing offline pop-up events or flash sales is highly preferred.
- Excellent people management and leadership skills, with the ability to build, structure, and motivate high-performing, agile teams from the ground up.
- Exceptional communication skills, proficient in managing brand partners, local stakeholders, and internal regional teams.
- High comfort with ambiguity and retail volatility; capable of scaling a market presence rapidly and learning continuously from operational hurdles.
