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Marketing & Business Development Manager Sutherland Shire Law firm About the Role This is not a traditional marketing role. We are seeking an experienced professional who can combine marketing, business development, r…
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About the role
Sutherland Shire Law firm
This is not a traditional marketing role. We are seeking an experienced professional who can combine marketing, business development, referral relationship management, reporting and strategic execution.
Build referral relationships with accountants, financial planners, and other professionals
Coordinate networking events and seminars
Develop referral programs
Support lawyers with business development
Coach Lawyers on business development activity and help grow LinkedIn presence and thought leadership (articles, posts, webinars)
Deliver the annual marketing strategy
Manage digital campaigns including Google Ads, LinkedIn & Website
Coordinate content, newsletters and thought leadership
Manage podcasts, webinars and education events
Implement source tracking
Produce monthly Director reports
Track conversion rates and ROI
Maintain dashboards and CRM data
Set up simple client feedback processes (e.g. short surveys/NPS) and use the results to improve service and marketing
Should be comfortable working with practice management/CRM systems and pulling useful data for dashboards, attribution and conversion reporting
Manage brand consistency
Coordinate SEO and website content
Support PR and media opportunities
Coordinate submissions for professional directories and awards (e.g. Doyles Guide, Best Lawyers, Client Choice Awards) and help promote nominations/listings
Essential Qualifications
Bachelor’s degree in marketing, business, communications, Public Relations or related discipline
Minimum 5 years’ experience in marketing and/or business development, ideally in a professional services environment (law, accounting, financial advice)
Strong evidentiary relationship building capability
Experience producing business reports and KPIs
Experience with meeting KPI’s
Excellent written and verbal communication skills
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