E-RETAIL ACTIVATION MARKETING SPECIALIST

About the role

Develop and implement marketing strategies and promotional plans by identifying market opportunities, analysing consumer and market trends, and providing strategic recommendations to maximise the commercial performance of the organisation's products and brands. Design and execute best in class eRetail activations across priority online retailers and ensure Digital Shelf Excellence. Optimize digital shelf (content, availability, search, ratings & reviews) using the CARS framework. Partner with Media Specialist to deliver always on and campaign based retail media activations across key retailers.

Key responsibilities

• Ensure the brand achieves best in class digital shelf presence across online retailers through the CARS model: Content – optimized titles, descriptions, images, videos, A+ content aligned with global guidelines; Availability – ensure key SKUs are in stock and visible; Ratings & Reviews – drive review generation programs and ensure a minimum number of reviews per key SKU/retailer; Search – improve visibility and share of search with optimized keywords and SEO best practices.

• Develop the Digital Shelf Improvement Plan for the market and track performance with the eKAMs.

• Leverage digital shelf tracking tools (e.g. eStore) and ensure minimum CARS score.

• Work closely with relevant local eRetail agency (if present locally) to ensure excellence in execution in a timely manner across eRetail Content & retail media.

• Partner with the Media Specialist to plan and execute always on and campaign-based retail media activations across key retailers, in collaboration with eKAMs.

• Manage campaign briefs, asset delivery and post campaign analysis with the media specialist, for key KPIs such as: CVR (conversion rate), ROAS (return on ad spend), Incremental sales.

• Optimize media budgets by identifying high performing placements, keywords and partners.

• Partner with eKAMs to align content, promotions and activations with account priorities.

• Ensure hero SKUs and innovations are listed and properly showcased across retailers.

• Track and report digital shelf KPIs and retail media results, in collaboration with the Ecommerce Head.

About you

• Bachelor's degree in Marketing, Digital Marketing, Business, Communication or similar

• 2-3 years experience in: Digital marketing / eCommerce / trade marketing / media / performance marketing; Marketing strategy development, market analysis, consumer insights or sales promotion activities

• Hands-on experience with: Digital Shelf Operations; Retail media (onsite search/display, marketplace ads, retailer media networks); Content management & PDP optimization for online retailers; Working with eCommerce teams, KAMs, or brand teams

• Experience in FMCG, Consumer Health, Beauty, or Pharma is a strong plus

• Strong understanding of digital shelf KPIs and the CARS framework: Content, Availability, Ratings & Reviews, Search

• Strong commercial and marketing acumen with the ability to identify market opportunities and recommend marketing and promotional strategies

• Practical experience in: Optimizing titles, images, descriptions, A+ content; Managing hero SKUs & innovations across retailers

• Experience planning and/or executing: Always-on & campaign-based retail media (search, display, onsite placements)

• Comfortable using dashboards & analytics tools (e.g. eStoreCheck, Panoramata, SimilarWeb or similar)

• Strong Excel / Sheets (data handling, reports); Good PowerPoint / Slides (turn insights into clear stories); Fluent English; Local market language (mandatory for internal collaboration and retailer-facing work)

About us

Pierre Fabre is a French pharmaceutical company, a pioneer in dermo-cosmetics with iconic brands like Avène and Klorane. With more than 10,000 employees worldwide, the company has subsidiaries in 35 countries. In 2022, Pierre Fabre Group generated 2.7 Billion euros in revenues. Nature is at the heart of our approach at Pierre Fabre, to explore and innovate for healthcare and beauty. A company with strong values, our purpose is at the core of our commitment to inspire our work every day.