Social & Digital Specialist CONTRACT

About the role

3 MONTH CONTRACT ONLY***

POTENTIAL TO EXTEND TO PERMANENT

Prahran Market, Melbourne's premier food market, is renowned for its vibrant atmosphere and diverse range of high-quality produce. We are a community hub, fostering a passion for food and culture. As we embark on a new vision and strategy, we are in a phase of transition aimed at remaining relevant and increasing foot traffic. We are seeking a creative and dynamic Social Media & Digital Marketing Associate to join our dedicated team and help us amplify our brand online. This is a full time position (four weekdays + one weekend day) based on-site at the Prahran Market.

Key responsibilities

• Capture the energy and experience of Prahran Market through engaging content

• Shoot and edit photos and videos for social media channels

• Manage TikTok, Instagram, and Facebook profiles

• Write compelling copy

• Schedule and post content to maintain a consistent online presence

• Ensure the content is vibrant, contemporary, and exciting, reflecting the market's fresh and dynamic environment

• Highlight traders fairly across social media platforms using trader audit tracker

• Update website content, including trader profiles, recipe pages, and campaign pages

• Ensure SEO best practices are followed to enhance website visibility

• Create and send engaging newsletters and promotional emails using MailChimp

About you

• Analyse social media and website metrics to gauge content performance

• Collaborate with the Head of Experience to adjust strategies based on data insights

• Provide monthly reports on social media performance

• Use master content planners and social planners to organise and schedule content

• Refer to marketing calendars and strategic plans to align with broader marketing strategies