Marketing Specialist

Marketing Specialist
Business: Refund MyTax Now Employment Type: Full-TimeLocation: Bella Vista, NSW / HybridIndustry: Tax & Accounting Services
About the Role
We are looking for a results-driven Marketing Specialist to join our growing tax and accounting business. The successful candidate will be responsible for developing and executing marketing campaigns that generate qualified leads, increase brand awareness and drive new client acquisitions.This role is ideal for someone who understands digital marketing, paid advertising, social media, lead generation and performance marketing, and who can turn marketing budgets into measurable business results.
Key Responsibilities
Digital Marketing & Advertising
Plan, create and manage campaigns across Google Ads, Facebook and Instagram (Meta Ads) and other relevant platforms.Monitor advertising performance, including leads, cost per lead, conversion rates and return on advertising spend.Continuously optimise campaigns, audiences, creatives, keywords and budgets.Identify opportunities to reduce cost per lead and improve lead quality.Conduct competitor and market research.Develop retargeting and remarketing campaigns.
Social Media & Content
Manage the company's social media presence across Facebook, Instagram, TikTok and other relevant platforms.Develop content ideas for tax refunds, tax tips, accounting services, promotions and seasonal campaigns.Coordinate the production of Reels, videos, graphics, advertisements and promotional content.Create engaging campaigns targeted at Australian taxpayers and small businesses.Maintain a consistent brand image and marketing message.
Lead Generation
Develop strategies to generate high-quality tax and accounting leads.Monitor leads from different marketing channels and identify the highest-performing sources.Work with the sales/client service team to improve lead-to-client conversion.Analyse why campaigns generate leads but fail to convert and recommend improvements.Develop promotional campaigns around tax season and other key periods.
Marketing Analytics & ReportingPrepare weekly and monthly marketing performance reports.Track:Advertising spendNumber of leadsCost per leadQualified leadsConversion rateCost per acquisitionRevenue generatedReturn on advertising spendUse data to make marketing decisions rather than relying solely on assumptions.
Campaign & Brand DevelopmentDevelop new marketing campaigns and promotional offers.Assist with landing pages, website content and conversion optimisation.Test different advertisements, offers, audiences and marketing messages.Maintain consistent branding across all marketing channels.Keep up to date with digital marketing trends and changes to advertising platforms.
Required Skills & Experience
Previous experience in digital marketing, performance marketing or lead generation.Strong understanding of Meta Ads and Google Ads.Experience managing advertising budgets and optimising campaigns.Strong understanding of social media marketing.Experience creating or coordinating marketing content.Strong analytical and reporting skills.Ability to interpret campaign data and make practical decisions.Excellent written and verbal communication skills.Strong attention to detail.Ability to work independently and meet deadlines.
Desirable SkillsExperience with:Google AdsMeta Ads ManagerGoogle AnalyticsGoogle Tag ManagerCanvaCapCut or similar video editing toolsWordPress or other website platformsCRM and lead management systemsGoogle Sheets / ExcelSEOEmail and SMS marketingRetargeting and conversion tracking
Key Performance Indicators (KPIs)
The successful candidate will be measured on results, including:Number of qualified leads generatedCost per qualified leadClient conversion rateCustomer acquisition costMarketing revenue generatedReturn on advertising spendGrowth in website and social media trafficCampaign performance and continuous improvement
What We Offer
Opportunity to work with a growing Australian tax and accounting business.High level of responsibility and ownership.Opportunity to develop and manage real marketing campaigns.Performance-based growth opportunities.Collaborative and fast-paced working environment.Opportunity to contribute directly to business growth.
Who We Are Looking For
We are looking for someone who is commercially minded and results-focused.If you are passionate about digital marketing, understand paid advertising and enjoy finding ways to generate more leads at a lower cost, we would like to hear from you.
How to ApplyPlease submit your resume along with examples of previous marketing campaigns, advertising results or social media work you have managed.Salary: $75k + superannuation, depending on experience.