Marketing Coordinator

About the role

This role covers brand promotion, social media, and campaign execution, working closely with an in-house graphic designer and external media agency, and reports directly to leadership. Strong teamwork and communication skills are essential to keep all parties aligned and moving things forward.

Key responsibilities

• Support the development of quarterly marketing plans

• Oversee the external media agency's day-to-day content posting and community engagement on Instagram and Xiaohongshu/RED, making sure everything follows the established brand tone and guidelines

• Support the planning and execution of marketing campaigns (new product launches, seasonal promotions, cross store activities), coordinating timelines and logistics

• Work closely with the in-house graphic designer to turn campaign ideas into finished materials

• Liaise with the external media agency to coordinate content schedules, briefs, and quality checks

• Help distribute marketing materials and campaign guidelines to franchisees and support execution on the ground

• Track and compile marketing performance data (campaign results, social growth, sales conversion) for reporting to leadership

• Coordinate with external vendors and partners (printers, influencers/KOLs, production teams) on logistics, timelines, and quality

• Keep an eye on industry trends and competitor activity and flag anything relevant to leadership

About you

• 1-2 years of marketing experience, F&B/retail/franchise experience highly regarded

• Good understanding of Xiaohongshu and Instagram platform mechanics

• Experience supporting or assisting with marketing campaigns from planning through execution

• Excellent teamwork spirit and communication skills, able to coordinate effectively with the designer, external agency, franchisees and other stakeholders to get things done

• Comfortable working with Excel or similar tools for basic data tracking and reporting

• Bilingual in English and Mandarin, able to communicate smoothly with Chinese speaking franchisees and customers, and handle external partnerships and correspondence in English

• Basic budget awareness and attention to detail