Strategic (and a little rogue) Content Creator

We’re looking for someone who’s chronically online, whose weird ideas actually work, and whose first thought is “hear me out”, not “we should copy this”.
What’s the idea you pitched that made someone say, “You want to do WHAT?”And then it worked.We want to see it.
We’re hiring a Strategic Content Creator for Funfields Themepark, and we want your application to start with the work you can’t wait to show someone.The unexpected campaign.The ridiculous concept with surprisingly good results.The video you filmed on your phone that outperformed the expensive one.The trend you started rather than followed.The conversation you spotted early and turned into a clever, timely moment for your brand.The customer frustration you picked up on and answered with something genuinely useful, entertaining or unexpected.The idea that got the right people talking, sharing or buying.
>>>Show off a little. That’s what we’re asking for in your application.
We need your mind. That’s the number one thing.
We’ve got waterslides, rides, screaming mates and people having the best day of their summer. Making Funfields look FUN isn’t the hard part.
There’s good content everywhere you point a camera. But we’re not looking for someone who can piece together the obvious highlights.
We’re looking for the angle nobody else noticed. The unexpected story. The idea that makes someone look at Funfields differently, feel something or suddenly want to be part of it.
What would you do with all this, that someone else wouldn’t?
That’s what we want to see in your application. Not just that you can film a great day out, but that you can think beyond one.
You get internet culture. You know when a brand has something worth adding to a conversation, and when it should sit that one out. You spot opportunities early and act while they still matter.
You’re willing to try, test and stand out. There’s strategy behind your ideas, but it isn’t copy-paste, cookie-cutter strategy.
A little clarity on what we’re not looking for.“Come with me for a day at Funfields” content has its place. But if that’s where your ideas start and finish, this probably isn’t your role.We already collaborate with influencers and UGC creators. We’re looking for something different here. Jumping on a trend can work too, but that alone isn’t a strategy.We don’t want to replicate another brand. We want someone to help shape how people see Funfields through our ads and our organic content throughout the year.We want your creative perspective. Make people feel something. Give them a reason to stop, watch and wish they were here.Make our accounts worth following even if they’re allergic to water.You don’t need to become the face of the park to bring your personality and point of view to the work.There’s room to experiment. Some ideas won’t land, and that’s okay. We want someone who LOVES learning why, then tries something else.
The creative can be adventurous, but guest safety, consent and our brand guidelines aren’t experiments.

The practical part: what you need to bring.Your ideas matter, and so does your ability to turn them into work that delivers.
A love of video AND static content. You can film, edit, photograph and design. Sometimes the job is a video; sometimes it’s a strong graphic. You know how to make both work.Speed and creative judgement. Some campaigns need planning and polish. Other days need several quick, raw pieces before the moment passes. You can work at both speeds without overthinking every edit.Paid creative knowledge. You understand audiences, hooks, messaging and campaign objectives. You can create different versions of an idea for meaningful testing, not just swap the music and call it a new concept.An appetite for data and insights. You know how to read ad performance, ask useful questions and turn results into your next creative decision. Views alone don’t tell the whole story.Ownership of the socials. Planning, captions, scheduling, publishing, comments and messages are all part of the role. You’re happy managing the content, not just making it.Active listening. You notice recurring questions, changing sentiment and emerging opportunities. You know what needs a response, what could become content and what needs to be communicated internally.Preparation behind the spontaneity. You can keep a content calendar moving, organise footage for future campaigns, meet deadlines and communicate when priorities change. You’re reactive AND proactive.You’re a little rogue with your ideas and you see out the steps to bring them to life. YOU (are the kind of person who) saw that Sopha Dopha video at the airport and if you were a content creator of a food venue at the airport, were the one running to the manager to get a Sopha Dopha GF Sandwich over the line so you can create a fast response video because you know that will be iconic as heck. You KNOW this kind of thinking is what gets people talking (and people visiting).
You’ll work closely with our Marketing Coordinator and paid ads team. You won’t manage the ad spend or build campaigns, but understanding them is important, as creating and improving paid creative will be a major focus.
That means understanding what’s performing, what isn’t and what to test next.We want someone who enjoys the idea AND the testing. The filming AND the results. Someone curious enough to ask why something worked and motivated enough to make the next version better.
How to apply? Apply in the same way you think.
Yes, include your resume, but what we’ll really be looking at…Is a REEL/TIKTOK style cover letter/application. We want to see how creative you are. Download our videos off Instagram if you need, you’re even welcome to visit us while we’re closed if you’ve got a specific idea (just let us know ahead of time). We’re looking for your unique perspective at how you approach briefs.
Record it and email to marketing@funfields.com.au
Separately, we’d also love to hear about some things you’ve made that we should see.Show off! We welcome it. We want it. Ditch the corporate talk (we aren’t seeking a corporate mind) and give us your version of:
“YOU NEED MEEEEE. HERE’S WHY.”
Big view counts and virality are welcome points of interest, but they’re not the entry requirement or the reason we hire.
We’re looking for the strategic mind behind the work.
Existing work is perfect to share with us. We’re not asking you to produce a free campaign for us.
NOTE: Please paste the full URLs for your examples or any links, rather than relying on embedded hyperlinks, as application platforms often strip the links. You probably want to know the role details.
Location: Whittlesea, Victoria, with hybrid flexibility and regular hands-on work in the park.Full-time or part-time: Both arrangements considered.Availability: At least one weekend day during our operating season, (instead of a weekday, not in addition to it). Which day may vary depending on weather and campaign requirements.Perks: Reduced hours/day during the off-season without a reduction in pay, free park entry, and lunch on us every day the park is open.The team: Family owned, family operated and looking for someone to become a long-term part of Funfields. This is an in-house role, not an agency arrangement or another client account for a content business.Salary: Dependent on the applicant
Ready to show us what you’ve got?
Apply with your resume, your application reel/tiktok, and any examples of the most proud things you’ve done for other businesses.
And please, we’re not joking, go to town. It’s not the time to be humble.
Tell us the stories behind the cool things you’ve done, we aren’t seeking perfect corporate pleasantries here.
Show us why we should hire you.We can’t WAIT to hear from you.