Marketing Manager

Kedron-Wavell is one of Brisbane’s leading community clubs, offering dining, bars, gaming, entertainment, events and member experiences to a large and diverse membership base.

But we’re more than a hospitality venue. Being part of our local community is central to who we are, through community partnerships, sponsorships, events and initiatives that create meaningful connections beyond our doors.

We’re looking for an experienced Marketing Manager to lead our marketing team and help shape how we connect with our members, guests and community.

You’ll lead the marketing strategy, manage the KW brand and work closely with operational teams to deliver creative, engaging and commercially focused marketing.

Reporting to the General Manager, you’ll lead a marketing team of four and work closely with managers across the business.

You’ll be responsible for developing and delivering marketing that connects with our members and community — from major promotions and entertainment campaigns through to food and beverage, events, gaming and membership.

You’ll also play an important role in strengthening Kedron-Wavell’s connection with our local community, leading our community partnerships, sponsorships and engagement initiatives and identifying opportunities where we can make a meaningful impact.

This role combines strategy, creativity and leadership with the opportunity to be involved in a diverse range of projects and campaigns.

Your responsibilities will include:

·       Developing and delivering the annual marketing strategy and calendar.

·       Leading and supporting the marketing team.

·       Driving member engagement, visitation, revenue and brand awareness.

·       Leading our community engagement, sponsorship and partnership initiatives.

·       Creating campaigns across food and beverage, entertainment, gaming, events, promotions and membership.

·       Managing the Kedron-Wavell brand and ensuring consistency across all channels.

·       Using customer insights, campaign results and data to continually improve marketing performance.

·       Partnering with operational managers to identify opportunities and develop marketing solutions that support their areas.

·       Managing marketing budgets and ensuring activity delivers measurable value.

·       Overseeing external contractors, suppliers, partnerships and media relationships.

·       Providing some marketing oversight to The Sands Social and The Sands Bowlo when required.

·       Ensuring marketing activity meets relevant regulatory and compliance requirements.

We’re looking for an experienced marketer who can balance big-picture thinking with practical delivery.

You’ll be comfortable leading a team, managing multiple priorities and working collaboratively with operational managers across a busy and diverse business.

You’ll ideally bring:

·       Demonstrated experience in a Marketing Manager or senior marketing role.

·       Strong leadership skills and experience developing a marketing team.

·       Experience developing and delivering integrated marketing campaigns.

·       A strong understanding of brand, customer engagement and commercial marketing.

·       Good digital marketing knowledge and exposure across social, email, web and paid media.

·       Experience using data and customer insights to measure performance and guide decision-making.

·       Strong written communication and brand management skills.

·       Confidence working with operational managers and senior leaders.

·       Strong organisation and project management skills.

·       The ability to manage multiple campaigns, projects and priorities at once.

·       A relevant qualification in marketing, communications or a related discipline.

Experience within hospitality, clubs, hotels, entertainment, leisure or another member-focused industry would be highly regarded.

Our team lives by six core values. If they sound like you, you’ll fit right in.

·       Own what you do – Take responsibility, learn from the outcome and be proud of what you deliver.

·       Respect & care for those around you – Listen, understand and treat people with genuine care.

·       Never give up – Show grit, stay focused and see things through.

·       Be inspired, be inspiring – Bring your best and help others do the same.

·       Have a go – Back yourself, try new things and learn along the way.

·       Everyone adds value – Recognise the contribution every person makes to our success.

This is an opportunity to take ownership of the marketing of a large and established hospitality and entertainment venue, with a diverse mix of brands, audiences and experiences to work with.

You’ll lead an established team, have the opportunity to bring new ideas to the table and work closely with the people delivering the experiences we promote.

If you’re an experienced marketer looking for a role where you can lead, create and make an impact, we’d love to hear from you.

Kedron-Wavell is committed to creating a diverse and inclusive workplace. We welcome applications from people of all backgrounds, experiences, cultures and identities, and encourage anyone who believes they can bring value to our team to apply.