Infinaluxe is seeking a Content Creator & Social Media Strategist (Beauty) to join their team! If your FYP is basically a beauty feed, you can spot a winning hook in the first two seconds of a video, and you've ever thought "I could make that ad better" — this one's for you. This is a full-time, paid role where you get to do what you already love — creating beauty content — but with a real creative strategy behind it, a team to support you, and a salary (plus bonuses) to match.
About Infinaluxe Our client is a fast-growing beauty brand with a strong pulse on what's trending across TikTok and Instagram. They move fast, back bold creative ideas, and are building a content engine that's as performance-driven as it is aesthetic. Based in Lane Cove, Sydney, they're open to hybrid or fully remote arrangements for the right person.
What you'll be doing? -
Concept & Hook Development: Dream up scroll-stopping content ideas, trending angles, and fresh hooks that make people stop, watch, and buy — then bring them to life.
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Script Writing: Write engaging, natural-feeling scripts and creative briefs for yourself and other creators that feel authentic rather than overly produced.
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Appearing On Camera: Film yourself using and talking about products for both organic posts and paid ads across TikTok and Instagram — this is a big part of the role and the most fun part too.
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Creator Management: Scout, brief, and manage a network of content creators, keeping them on track with deadlines and delivering feedback that levels up their content.
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Video Editing: Take raw footage and turn it into polished, high-converting content using CapCut, Premiere Pro, or your editing tool of choice — captions, text overlays, transitions and all.
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Performance Analysis: Work closely with the founder to dig into what's converting, identify patterns in top-performing content, and keep iterating to find the next winning creative.
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Content Pipeline: Keep a steady stream of fresh content flowing across organic social and paid channels so there's always something new to test and scale.
Who are they looking for? -
Camera confidence: Being genuinely comfortable and natural on camera — whether demoing a product, talking to the lens, or jumping on a trend — is at the heart of this role.
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Beauty content obsession: A real passion for beauty, skincare, or cosmetics content and a strong sense of what looks good, feels authentic, and performs well in this space.
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Platform fluency: A deep, intuitive understanding of how TikTok and Instagram work — the algorithms, the trends, the formats — is essential.
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Meta ads knowledge: Familiarity with Meta advertising and what makes a paid creative perform is important, and experience with ad metrics and testing frameworks is a bonus.
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Script & hook writing: Experience crafting hooks and scripts that feel natural and get results, not stiff or overly corporate.
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Video editing skills: Proficiency in CapCut, Premiere Pro, or similar tools to edit content to a high, ad-ready standard.
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Creator coordination experience: Experience managing or working alongside other creators, including briefing and feedback, will be highly regarded.
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Self-starter mindset: The drive to take full ownership of a creative pipeline and run with it independently — no hand-holding needed.
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No prior experience necessary: Candidates without formal experience in a marketing role are welcomed to apply, provided they have a strong content portfolio and active presence on TikTok or Instagram.
Why you should consider this opportunity? Our client offers an attractive remuneration package and other benefits, such as:
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Real earning potential: A salary of $80,000 – $100,000 per year, plus monthly bonuses every time a creative you make performs — your work directly impacts your pay.
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Free beauty products: Get complimentary access to the full product range so you can create content authentically and stay stocked up.
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Flexible working: Hybrid arrangements for Sydney-based candidates, with fully remote on the table for the right person outside of Sydney.
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Creative freedom: This isn't a role where ideas get killed in committee — there's genuine space to experiment, test, and back your own creative instincts.
How to apply Ready to join this role? Click Apply now to submit your resume and share your availability and expected salary with us — and don't forget to include your TikTok or Instagram handle and any examples of ad creatives you've made!
Shortlisted candidates will be asked to supply a content portfolio, including examples of ad creatives and on-camera content they have produced.
If you have a passion for beauty content and love creating — we want to hear from you, no matter your background.
All information received will be kept strictly confidential and will be used only for employment-related purposes.
