Search Engine Marketing Specialist

Are you a Search Engine Marketing Specialist skilled in driving exceptional ROI through integrated search and data strategies?We are seeking a results-focused expert to join our digital team, pioneering and managing advanced SEM and SEO campaigns for key clients. At Trilogy, you will be instrumental in translating data-driven insights into superior client outcomes, collaborating with cross-functional specialists, and championing innovation in search and data integration. If you are passionate about applying your deep expertise to a diverse portfolio of brands in a fast-paced agency environment, we want to hear from you.
Key Responsibilities:The primary focus is on Search Performance, supported by strategic data integration:Lead SEM Strategy & Management: Develop, implement, and meticulously manage comprehensive SEM strategies across key platforms, including Google Ads (Search, Shopping, Display, Video), to achieve client KPIs.Spearhead SEO Performance: Design and execute comprehensive, data-driven SEO strategies (on-page, off-page, technical) to significantly boost organic search rankings and drive qualified traffic.Data & Analytics Mastery: Oversee the strategic integration of data from diverse sources (e.g., advertising platforms, web analytics, CRM) to build cohesive data ecosystems for deep analysis and insightful reporting.Optimise User Journey: Analyse user behaviour and provide actionable UX/conversion rate optimisation recommendations for search-generated traffic using tools like Google Analytics (GA4) and Hotjar/Clarity.Client Strategy & Communication: Serve as a primary strategic digital advisor for assigned key clients, building strong relationships and presenting performance and integrated strategy recommendations.Technical Implementation: Manage and implement marketing and analytics tags effectively using Google Tag Manager (GTM).Cross-functional Collaboration: Work closely with creative, account, and technical teams to ensure cohesive strategy and flawless execution across all digital initiatives.Qualifications & Experience:A minimum of 3-4 years' hands-on experience in a dynamic digital marketing role, with a demonstrable strong focus on SEM, SEO, and data analysis.Essential Agency Experience: Proven track record of managing multiple clients and complex projects simultaneously in a fast-paced environment.Proven proficiency in Google Ads (Search, Shopping, Display, Video).Mandatory: Current Google Search Certifications. Additional certifications in Google Analytics (GA4) or GTM are highly advantageous.Strong proficiency in Google Analytics (GA4) for tracking, analysis, and reporting, and proficient in using Google Tag Manager (GTM).Experience in developing and implementing SEO strategies (technical, on-page, off-page).Experience with data integration projects, including connecting different marketing platforms.Experience with CRM platforms (e.g., HubSpot, Salesforce, Zoho) is beneficial for understanding and optimising the lead-to-customer journey.Exceptional strategic thinking, analytical, problem-solving, communication, and presentation skills.Must possess full working rights within Australia.About TrilogyTrilogy Advertising & Marketing is an award-winning full-service agency, 3 years strong, focused on creating effective brand and marketing solutions for diverse clients. We are a close-knit team of strategic, creative, digital, and production specialists. We value hard work, collaboration, and fun!Enjoy a welcoming office environment, proximity to local coffee haunts, regular office pups, fresh fruit, killer cheese boards, and access to industry-certified training for ongoing professional development. Trilogy is an equal opportunity employer.