Social Media Manager

Job Summary

As Social Media Manager, you will play a key role in developing Domain's organic social strategy across our Facebook, Instagram, Youtube and TikTok. You'll be responsible for showcasing editorial content - from articles to videos - and transforming them into platform-and-performance-first engaging social content.

Reporting into the Head of Content Production and working in the Social & Video team, you'll be integral in shaping our platform strategies. You'll provide guidance on social best practice to your team and beyond - helping our team of journalists and video producers maximise performance daily.

You'll be the primary contact for our external partners at Meta, TikTok, Google, Hootsuite and agencies. Taking learnings from them and ensuring the team are always operating to best social practice.

You'll be proactive and deeply plugged into the media cycles - creating trends instead of jumping on established ones. You'll be an integral inspiration to the Video specialists in the team, working with the Production Manager to develop industry-leading content for social.

Responsibilities

• Producing, scheduling and monitoring our daily always-on social content across Domain, Commercial Real Estate (CRE), Allhomes and Domain for Agents.
• Conceptualising and implementing social tactics to optimise performance towards our team and company KPIs.
• Regular, insight-based reporting to the wider company on the value of social media in the marketing mix.
• Co-responsibility with the team's Production Manager on the production of consistent, engaging video content to fuel our platform strategies.
• Working with the Marketing team on campaign activation - from seasonal campaigns, product launches, and paid social creative production.

About You

• Bachelor's degree in journalism, Media, Marketing or Communications.
• 7+ years of experience in a social media role, particularly with a focus on organic social media content creation.
• Deep, always-evolving understanding of Facebook, Instagram, TikTok and YouTube platforms. Best-practice, trends and reporting in particular.
• Experience using Hootsuite, social listening tools, or other brand equivalents.
• Video production skills are highly favored.
• Graphic design skills and Canva experience are highly favored.
• Experience working with editorial teams or within a publishing department highly favored.
• Comprehensive knowledge of the media landscape in Australia -

About Domain part of CoStar Group:

Domain is a leading property technology and services marketplace that is home to one of the largest portfolios of property brands in Australia, including the Domain, Allhomes and Commercial Real Estate (CRE) platforms. In 2025, Domain became part of CoStar Group (NASDAQ: CSGP), a global leader in commercial real estate information, analytics, online marketplaces and 3D digital twin technology. Together, Domain and CoStar Group is dedicated to digitising the world's real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.

What's Next?

We'll give your application the thoughtful attention it deserves and get back to you as soon as possible. If there's a match, one of our recruitment consultants will reach out-so keep your phone handy! We're genuinely excited about the chance to work together and make a meaningful impact.

Equity, Diversity and Inclusion at Domain

Domain is enthusiastically and unapologetically committed to fostering an equitable, inclusive work culture which reflects our customers and communities. We are proactively looking for candidates from all lived experiences, including people with disability, and people of all ages, ethnicities, cultures (including Aboriginal and Torres Strait Islander Peoples), faiths, sexual orientations, and gender identities (including trans and non-binary people).

We are committed to providing an equitable recruitment process for people with disability. If you require adjustments during the process we're here to support. If you wish to receive this job advertisement in an accessible format, or have a confidential chat about workplace adjustments, please contact our Equity, Diversity and Inclusion team at ***@domain.com.au or leave a message on 1300 858 *** and we will get back to you.