PR Account Executive - Tech

PR Account Executive – B2B TechReady for your PR career to take off? Join Archetype, a global agency with a close-knit local team of creative minds helping tech companies scale and tell their story. Get the chance to work with sector-leading brands like Shopify, Databricks, Xero and Palo Alto Networks, while helping fast-growth companies break into Australia.
Key points of interestLocation: Sydney (Hybrid)Flexibility: 3 office days/weekIndustry Section: B2B TechSalary: $60,000 - $62,000 + superType: PermanentSpecialism: Public RelationsAgency or In-house: Agency
Please note: This role is being advertised by Latte for Archetype. We are providing a job board service and not full service recruitment for this position. All suitable applicants will be sent directly to Archetype for review.
About the agencyArchetype is a global communications agency built for ambitious technology brands.
For more than 40 years, the agency has built a reputation for helping companies tell their growth story. Today, that playbook lives across 21 offices and 650+ people globally. In Australia, the team has built a genuine reputation in B2B technology, working with names like Shopify, Databricks, Xero and Palo Alto Networks, as well as fast-growth challengers looking to make their mark.
You’ll work alongside former journalists, media specialists, content strategists, integrated communication experts and creative thinkers. Together, the Sydney team turns complex ideas into campaigns that earn attention and build influence.
This could mean translating Shopify’s seasonal data into media-worthy stories, launching major projects and events, hosting journalists and industry leaders, or creating thought leadership. You’ll be involved in shaping stories and bringing them to life across strategic communication channels.Archetype is the place for curious, ambitious people who want to keep learning, and produce great work together. You’ll join a supportive Australian team, backed by a global network, with plenty of opportunities to develop your media and campaign skills, and accelerate your career.
Benefits & CultureArchetype offers a supportive and inspiring work environment that prioritises curiosity, continuous learning, and flexibility. The culture focuses on empowering individuals to grow their craft, take ownership of their work, and accelerate their career alongside ambitious colleagues. Archetype prioritises diversity, equity, and inclusion across its global network, actively fostering a welcoming environment where unique perspectives are valued to drive the agency’s best work. Benefits include:20 days annual leave, increasing to 25 days after your first yearHybrid working policy with flexibility to work from homeOpportunity to work with global colleagues across 21 international officesWork-from-anywhere program for up to 4 weeks per yearDuvet days for spontaneous breaksSummer Fridays with early finishes on the last Friday of every month$300 home office allowance$200 wellness benefit to support physical and mental well-beingMonthly contributions toward internet and phone billsDays in lieu when going above and beyondOngoing learning and development opportunities
About the jobThis isn’t press release factory work. You’ll be the person who reads Shopify’s Ecommerce Growth Report before anyone else on the team and spots the headline that’s going to drive media coverage. B2B tech PR rewards people who are analytical. This is a perfect role for someone who can connect a product feature to a market shift to a journalist’s news agenda, then land the story.Turn dense data and research reports into sharp, newsworthy angles for tier-1 business and tech mediaBuild and pitch stories that directly move the needle on a client’s growth — market entry, funding rounds, category leadershipGet close enough to client strategy to understand why a company is winning, not just what they’re announcingTrack competitor moves and market trends to spot the story before it’s obviousWork across established names and fast-growth challengers. You’ll see both what scale looks like and what it takes to get there
About youThe best people in this role aren’t just good at PR, they’re genuinely curious about tech. You read about a funding round because you want to know what happens next, not because it’s on your reading list. You notice when a product feature signals a bigger market shift. That curiosity is what turns a client update into a story worth pitching, and it’s what makes this job genuinely fun to do well.
Essential experience:Minimum 1 year agency experience in PR or communications, ideally with B2B or technology clientsStrong writer who can turn complexity into a clear, compelling narrative
The ideal candidate:You’d rather dig into a 40-page industry report than skim a press release — data is where you find the storyYou want to understand how a tech company grows, not just how to announce itYou’re comfortable in ambiguity — B2B tech moves fast and the “story” isn’t always obvious on day oneYou get genuine satisfaction watching a client you’ve worked on go from unknown to category leader
Interested?Apply to this role by clicking the button below. For more information, please get in touch:Email: sam@wearelatte.com
What happens next?Our team personally reviews every application. If your profile matches the essential experience requirements (or if we see great potential in your background for future roles), we’ll be in touch within 7 days. If you don’t meet the essential experience requirements or are not suitable for future Latte roles, please consider your application rejected if you haven’t heard from us within 7 days.
This role is being advertised by Latte for Archetype. We are providing a job board service and not full service recruitment for this position. All suitable applicants will be sent directly to Archetype for review.