Digital Strategist

WHY DIGITAL NINJAS? Our team is driven by some of the world’s biggest challenges, whether that’s working towards a world where gender and race equity comes as standard; human and child rights are universally realised, where all children survive, have access to the services needed to thrive; where animals are protected from abuse and neglect and where everybody has access to physical and mental health support at the time when they need it the most.
We have built our careers working with, and in, some of the organisations dedicated to solving these problems and we know it isn’t easy. We work with our clients and equip them with the digital skills, tools and ways of working to maximise impact through digital.
We believe in the power of digital communications and we’re passionate about using data and audience insights to drive strategy and ultimately, impact. Whether the goal is increased fundraising results, supporter engagement effectiveness, behaviour and attitude change through communications or better leveraging digital in programme delivery, we have the expertise to help.
DIGITAL STRATEGIST - MAIN RESPONSIBILITIESAccount Management:Understand client goals and success metrics, marketing, seasonality, USPs, products and competitorsLeading client meetings across a range of subjects such as: Google Ad Grants, paid search, Facebook Ads, TikTok Ads, Google Analytics and so on…Confidently present concepts, techniques, products and practices to clientsRegular reporting/updatesEnd of campaign/project wrap-upsStrategic Digital Project Management:Work closely with the team of Digital Analysts to deliver on client projectsManage workflow to ensure deadlines are met and campaigns executed to a high standardStrong strategic mindset and able to act as a source of expertise as part of consultancy-focused projectsGetting your hands “dirty” (well as dirty as you can when using a keyboard/mouse):Hands-on review and optimisation of paid media campaignsIn-depth understanding of digital media buying, campaign management and optimisation practicesUnderstand and be proficient in using all relevant technologies
Skills and ExperienceEducated to degree level, you will be enthusiastic about continued learning, after all the digital landscape is changing rapidly.Google Ads Certified Bing Ads AccreditedGoogle Analytics Qualified
Experience:• At least four years experience working in digital marketing, with most of your experience in the paid media and/or SEO space• Understand the challenges involved in managing complex campaigns in highly competitive markets• Advanced user of Google Ads, Facebook Ads, Google Analytics, Google Data Studio, Excel/Google Sheets, PowerPoint/Google Slides• Experience in the use of other bid management and tracking technologies beneficial