B2B Digital Marketing Specialist (Search & Social)

We're looking for a B2B Digital Marketing Specialist to join Aussie Broadband and drive the performance of our paid digital marketing channels. In this permanent role, you'll be responsible for planning, executing and optimising Search & Social campaigns that generate high-quality leads, support pipeline growth, and maximise marketing ROI across our business customer segments.

Based in our Melbourne CBD office (hybrid), you'll bring hands-on expertise in paid media, audience targeting and performance optimisation, along with a strong understanding of the B2B buyer journey and demand generation strategies.

Excited to grow your career?

 

We value our talented employees, and whenever possible strive to help one of our team to grow professionally.

 

Our people make all the difference in our success.

Let’s talk about you!

To be successful in this role, you will possess:

• Proven experience managing and optimising B2B paid media campaigns across Search & Social channels.

• Strong understanding of lead generation, demand generation and pipeline-focused marketing strategies.

• Experience conducting keyword research, managing account pacing, and implementing best-practice campaign structures.

• Demonstrated success using bid strategies within SA360 and Google Ads to improve lead quality and campaign performance.

• Experience building and optimising Meta campaigns, including audience targeting and objective-based delivery.

• Experience managing budgets, forecasting spend and delivering campaigns within deadlines.

• Strong analytical and commercial mindset, using data and insights to improve targeting, creative performance, conversion rates and return on investment.

• Independently setting up and optimising Search & Social campaigns, using insights to continuously improve performance.

• Strong knowledge of analytics platforms including Google Analytics and Campaign Manager.

• Ability to communicate performance insights and recommendations to marketing and business stakeholders.

• A proactive approach to testing, innovation and adopting new digital marketing technologies and capabilities.

• Experience collaborating with sales and marketing teams to align campaign activity with business growth objectives.

How will you support our "Why"?

• Planning, activating, and optimising digital marketing campaigns across paid channels, with ownership of campaign setup, trafficking, optimisation, and reporting against key business goals and internal metrics.

• Identifying trends and insights to inform spend allocation and improve campaign effectiveness.

• Designing, executing, and measuring experiments and conversion tests using digital marketing best practices.

• Applying strong analytical skills to evaluate the end-to-end customer journey across multiple channels and touchpoints.

• Acting as a well-rounded digital marketer with strong expertise in Search & Social, supported by broader channel understanding across digital.

If this role speaks to you, hit the apply button to submit your application! Or if you feel you still have a bit more to learn - reach out to the assigned Recruitment Business Partner (found on right-hand side of the advert) and they’ll provide you with some insights on ways to progress and upskill within Aussie.