Cellar Door Manager

About the role

The Cellar Door, Wine Club & Direct-to-Consumer Manager is responsible for delivering an exceptional Delamere customer experience and growing the value of Delamere's direct-to-consumer business. The role has primary responsibility for Cellar Door operations, Wine Club management, customer communications, direct wine sales, events and associated administration. A key objective of the position is to develop stronger, longer-term relationships with visitors and customers, converting Cellar Door engagement into repeat purchases, Wine Club membership and advocacy for Delamere.

Key responsibilities

• Conduct engaging, knowledgeable and professional wine tastings for Cellar Door visitors

• Ensure every visitor receives a welcoming and authentic Delamere experience

• Maintain a high level of knowledge of Delamere, its vineyards, wines, winemaking and the Tasmanian wine industry

• Maintain all Cellar Door and customer areas to a consistently high standard of presentation and cleanliness

• Grow Delamere Wine Club membership, retention and overall customer value

• Manage Wine Club and customer information within Commerce7

• Develop and manage an annual direct-to-consumer communications calendar

• Coordinate the accurate and timely dispatch of direct customer and Wine Club orders

• Assist with fully costed planning and delivery of approved Delamere events

• Maintain Delamere's website content to ensure wine, Cellar Door, event and other information remains current

About you

• Excellent customer service and communication skills

• Strong wine knowledge and a willingness to continually develop that knowledge

• Strong organisational and administrative skills

• Confidence using Commerce7 and other digital business systems

• Commercial awareness and an understanding of sales and customer value

• Ability to work independently and prioritise competing responsibilities

• Attention to detail and accuracy

• Flexibility to work weekends and events as required

• Ability to safely undertake reasonable manual handling associated with wine cartons and Cellar Door operations

• Discretion and confidentiality at all times