Sales Consultant

The Outperformer is looking for an experienced Sales Consultant to help ambitious SME owners take the first step towards building a stronger, more valuable and less owner-dependent business. 

You will be responsible for facilitating our diagnostic process which is a pivotal part of our methodology. 

This is a consultative sales role, not a high-volume call-centre position. You will speak with established business owners, understand where they want to take the business, identify what is currently getting in the way and determine whether a Diagnostic is the right next step. 

The conversations are commercial, practical and often significant. Our clients are usually capable business owners who have built something real, but are facing constraints around growth, team performance, profitability, structure or owner dependence. 

What you will do 

• Conduct structured sales conversations with business owners 

• Understand their commercial goals, personal ambitions and current business challenges 

• Qualify urgency, decision-making authority, investment capacity and readiness for change 

• Position the Diagnostic clearly as a valuable standalone first step 

• Manage follow-up, objections and decision-maker alignment 

• Keep every active opportunity moving with a clear next action 

• Maintain accurate CRM records, within GHL with notes and forecasts 

• Convert suitable opportunities into paid Diagnostics 

• Provide clear, useful handovers to the advisory team 

What success looks like 

• Consistent achievement of monthly Diagnostic targets 

• Strong conversion from qualified opportunity to paid client 

• Accurate forecasting and disciplined follow-up 

• Clear, complete CRM records 

• High attendance and low drop-off across the sales journey 

• High-quality clients entering the Diagnostic process with the right expectations 

• A sales pipeline that is visible, controlled and commercially useful 

What we are looking for 

You will likely have experience selling consulting, advisory, coaching, professional services or another considered B2B offering. You will be: 

• Confident speaking with founders, directors and business owners 

• Commercially minded and genuinely curious 

• Strong at listening, questioning and closing 

• Comfortable discussing investment and asking for a decision 

• Able to challenge a prospect without becoming aggressive 

• Organised, accountable and disciplined with CRM 

• Clear and concise in both verbal and written communication 

• Coachable and willing to follow a defined sales process 

• Capable of balancing relationship-building with commercial accountability 

About The Outperformer 

The Outperformer helps SME owners improve financial performance, create more time freedom and reduce the pressure of running a business that depends too heavily on them. 

Our approach is simple: prescription before diagnosis is malpractice. 

The Diagnostic helps a business owner understand what is holding the business back, where the most important constraints sit and what should happen next. 

We believe in being bold, thinking critically, communicating with care and candour, working collaboratively and keeping solutions fit for purpose. 

This is a strong opportunity for someone who wants to sell a credible service, work with serious business owners and be part of a growing advisory business without carrying the ongoing delivery responsibility. 

To apply, send your résumé, a brief summary of your consultative sales experience and evidence of previous sales performance. 

Please include answers to the below questions in your cover letter:
1. What are you looking for in your next role, and what would make this opportunity a good fit for you?
2. What does success look like for you 6–12 months into this role?