Performance Media Lead

VRG GRL is a glimpse into the minds of its creators. We feel through creativity and speak through colour. Behind our pieces you will find thoughtful silhouettes designed to fit with ease, hand-painted prints and fabrics you'll want to live in. We are passionate about inspiring women to find their style and feel confident. Our clothing is our second skin and we see the importance of being a brand that allows people to express who they are, through what they wear.

All VRG GRL’s products are 100% exclusive to VRG GRL. Our design team has carefully considered and meticulously designed each and every one of our products, making all VRG GRL pieces one of a kind.

We are now looking for a full time Performance Media Lead to join our HQ team located in Newstead, Brisbane.

ABOUT THE ROLE

The Performance Media Lead plays a vital role in supporting the Digital Marketing team to achieve its goals. This role is responsible for driving revenue growth, customer acquisition and retention through the ideation, execution and optimisation of paid digital marketing campaigns. 

KEY RESPONSIBILITIES

Campaign Management:

• Plan, execute, monitor and optimise digital advertising campaigns across platforms such as Meta, TikTok, Pinterest and Google Ads.

• Collaborate with internal teams to align ad strategies with overall marketing objectives and target audience.

Data Analysis & Reporting:

• Develop and test campaign hypotheses, forecast results, and conduct post-campaign analysis to provide actionable insights and strategic recommendations.

• Use data insights to enhance paid media performance with a focus on improving the customer experience and achieving growth objectives.

• Optimise the technical aspects of paid media efforts, including managing and troubleshooting tagging and measurement systems for accurate data collection and reporting.

• Conduct weekly and monthly reporting on campaign performance to identify trends and opportunities for campaign optimisation.

• Analyse key performance indicators (KPIs) to measure the success of digital advertising campaigns.

Budget Management:

• Monitor digital advertising budgets effectively, ensuring maximum ROI.

• Monitor and control ad spend to align with overall marketing budget goals by completing the ecommerce equation and reporting to Digital & Ecommerce Manager daily.

Ad Creatives and Copywriting:

• Work closely with the creative team to develop compelling ad creatives and copy that resonate with the target audience.

• Bring new creative ideas to test in order to continuously keep our ad creative fresh, relevant and high performing.

• Conduct A/B testing of creative and copy to optimise ad performance and enhance engagement.

ABOUT YOU

• 3+ years experience in performance marketing

• A track record in performance marketing, with expertise in both strategic planning and hands-on execution of paid media campaigns.

• Proficiency with Meta Ads Manager, TikTok Ads Manager, Google Ads, Google Analytics 4.

• Experience with Shopify is desirable.

• Ability to analyse performance and use data-driven approaches to optimising campaigns.

• A results-driven mindset with a focus on achieving goals and a proactive approach to continuous improvement and innovation.

• Strong problem-solving skills with the ability to effectively identify and resolve technical issues.

• Ability to succeed both autonomously and as part of a team.

ABOUT US

• We are a Certified B Corporation

• A growing global fashion retailer started in Brisbane, Australia.

• A female founded business, with over 80% female leadership.

• We have donated a percentage of our profits to charity annually, since inception.

• A 4-day work week in our Newstead Head Office. 

• Ethical manufacturing and considered fabric choices are at the heart of our production.

• A passionate and experienced team with a focus on innovation, creativity and quality.

• We value individual development and success, and provide our team with opportunities to grow with us.