Digital Campaign Manger

About the role

Ormina Tours is a luxury tour operator that specialises in small group and private journeys throughout Europe. We are looking for a Digital Campaign Manager to plan, coordinate and deliver integrated marketing campaigns across our key customer and media channels. This role will manage the campaign calendar and marketing activity from planning through to execution and reporting, working closely with our internal team, creative resources and external agencies and partners. The role is an important part of our growing marketing function and will work closely with the CMO and Brand & Customer Manager to bring our marketing strategy to life and drive customer acquisition, engagement and growth.

Key responsibilities

Campaign Planning, Execution & Performance

• Develop and manage integrated marketing campaigns aligned with business and marketing objectives, and targeted for relevant customer segments, including agent and direct audiences

• Own the campaign calendar, timelines, budgets and delivery of all marketing activity

• Coordinate internal teams, creative resources, agencies and partners to ensure campaigns are delivered on time and to a high standard

• Develop campaign briefs and manage the creation of campaign content and creative assets across all relevant channels

• Coordinate the marketing delivery of webinars and other customer-facing initiatives, including setup, promotion, EDMs and supporting customer journeys

• Establish, monitor and report on campaign and channel performance, including lead generation, engagement, conversion and ROI

Digital, Media & Channel Management

• Manage the day-to-day delivery and content management of Ormina Tours' marketing channels, including website, EDM, Google & search engine marketing, social media, paid media, PR activity, affiliate marketing, SEO and other campaign-related activities

• Manage additional media and advertising channels relevant to campaign objectives, including press and industry publications

• Monitor channel performance and identify opportunities to optimise reach, engagement, lead generation and ROI

Agency & Stakeholder Management

• Manage the day-to-day relationships and deliverables of external marketing agencies, partners and suppliers

• Brief agencies and suppliers, coordinate deliverables and manage timelines and approvals

• Support the development and execution of initiatives that drive customer acquisition, engagement and conversion

About you

• 5+ years' experience in marketing, campaign management or a related role

• High attention to detail and the ability to multi task

• Strong project management skills

• Proactive and solutions-focussed, with strong problem solving and decision making skills

• Ability to work strategically and tactically

• Strong communicator with the ability to collaborate effectively across internal teams, agencies, and partners

• Data-driven and commercially minded, with an understanding of marketing activities link to business growth

• Strong understanding of brand building and drivers of brand growth

• Experience in all marketing channels and mediums

• Full working rights in Australia

About us

Ormina Tours is a luxury tour operator that specialises in small group and private journeys throughout Europe. We are an Australian company represented in over 200 select travel agents across Australia and New Zealand but our guests reside all over the world. As a growing boutique tour operator, we are very flexible with our working arrangements. Our motto is that "work needs to fit in with life".