Brand Community Strategist

We are looking for a Brand Community Strategist to develop and execute strategies that strengthen brand presence, build engaged communities, and foster meaningful relationships with customers, creators, influencers, and brand advocates. The ideal candidate will combine brand strategy, community engagement, content, social media, and data-driven insights to drive brand awareness, loyalty, and advocacy.
Key ResponsibilitiesDevelop and execute brand community strategies aligned with overall marketing and business objectives.Build, manage, and grow online and offline brand communities across social media, forums, events, and digital platforms.Create engaging community programs, campaigns, content, and initiatives that increase engagement, retention, and brand advocacy.Identify and nurture relationships with brand advocates, influencers, creators, partners, and community leaders.Monitor community conversations, sentiment, trends, and competitor activities to identify opportunities and potential risks.Collaborate with Brand Marketing, Social Media, Content, PR, Product, and Customer Experience teams to ensure consistent brand messaging.Develop and manage community events, workshops, meetups, webinars, and other engagement initiatives.Use community and social analytics to measure reach, engagement, sentiment, growth, conversion, and ROI.Gather community feedback and translate insights into actionable recommendations for marketing, product, and customer experience teams.Develop communication guidelines and ensure community interactions remain consistent with the brand voice and values.Manage community-related campaigns and budgets, including agency, influencer, and partner coordination.Prepare regular community performance reports, dashboards, and management presentations.Required Skills & Experience5+ years of experience in Brand Marketing, Community Management, Social Media, Digital Marketing, or Marketing Strategy.Strong understanding of brand positioning, audience segmentation, community building, and customer engagement.Experience managing communities across platforms such as Instagram, LinkedIn, YouTube, Reddit, Discord, Facebook, WhatsApp, or other relevant channels.Strong content strategy and storytelling skills.Experience working with influencers, creators, ambassadors, and brand advocates.Strong analytical skills with the ability to interpret social/community metrics and consumer insights.Excellent communication, stakeholder management, and presentation skills.Ability to manage multiple campaigns and initiatives in a fast-paced environment.