Digital Marketing Executive/Digital Marketing Executive

🗂 We're Hiring: Digital Marketing Executive / Digital Marketing Specialist🏢 Company: ENGAGE Education & Consulting Services📍 Location: Remote / Hybrid / On-site🕒 Employment Type: Full-Time💼 Experience Level: Entry-Level to Mid-LevelAbout the RoleENGAGE Education & Consulting Services is looking for a creative, analytical, and results-oriented Digital Marketing Executive / Digital Marketing Specialist to drive our online marketing initiatives and strengthen our digital presence. In this role, you will develop and execute digital marketing campaigns, manage social media platforms, optimize website performance, and generate high-quality leads to support business growth.This is an excellent opportunity for marketing professionals who are passionate about digital innovation, content creation, performance marketing, and data-driven decision-making.🎯 Key ResponsibilitiesDigital Marketing & Campaign ManagementPlan, execute, and optimize digital marketing campaigns across Google, Meta (Facebook & Instagram), LinkedIn, TikTok, YouTube, and other online platforms.Manage paid advertising campaigns (PPC) to maximize reach, lead generation, and return on investment (ROI).Monitor campaign performance and optimize strategies based on analytics and marketing KPIs.Conduct A/B testing to improve campaign effectiveness and conversion rates.Stay updated on digital marketing trends, tools, and best practices.Content Marketing & Social MediaCreate engaging content for websites, blogs, social media, email campaigns, and digital advertisements.Manage the company's social media channels and online communities.Develop monthly content calendars aligned with business objectives.Collaborate with designers and content creators to produce high-quality marketing materials.Build brand awareness and increase audience engagement through compelling digital content.SEO, Website & AnalyticsImplement SEO best practices to improve website rankings and organic traffic.Monitor website performance using Google Analytics (GA4), Google Search Console, and other analytics tools.Optimize landing pages and website content to improve user experience and lead conversion.Generate regular reports on website traffic, campaign performance, and customer engagement.Identify opportunities to improve digital visibility and online presence.Marketing CollaborationWork closely with Sales, Business Development, Academic, and Project teams to support marketing initiatives.Assist in organizing webinars, workshops, events, and promotional campaigns.Coordinate with external agencies, media partners, and vendors when required.Support branding, promotional materials, and corporate communication activities.✅ QualificationsBachelor's degree in Marketing, Business Administration, Communications, Digital Media, or a related field.Fresh graduates are encouraged to apply.1–3 years of experience in digital marketing, social media, content marketing, or related roles is preferred.Strong understanding of SEO, SEM, PPC, email marketing, content marketing, and social media marketing.Experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, and Google Analytics (GA4) is an advantage.Familiarity with marketing automation tools, CRM systems, Canva, Adobe Creative Suite, or similar platforms is a plus.Excellent copywriting, communication, and creative thinking skills.Strong analytical mindset with the ability to interpret marketing data and optimize campaign performance.Ability to manage multiple campaigns in a fast-paced environment.🌟 Ideal CandidateWe're looking for someone who is passionate about digital marketing and eager to create meaningful business impact.You are someone who:Enjoy developing creative and data-driven marketing campaigns.Stay updated with the latest digital marketing trends and technologies.Think strategically while executing campaigns with attention to detail.Have excellent communication and content creation skills.Are proactive, innovative, and results-oriented.Work well independently and collaboratively within cross-functional teams.Continuously seek opportunities to improve marketing performance.Thrive in a dynamic, fast-paced, and growth-focused environment.🌟 What We OfferOpportunity to work on exciting digital marketing and brand-building initiatives.Hands-on experience across SEO, SEM, social media, content marketing, and performance marketing.Collaboration with experienced professionals across marketing, consulting, and business development.Structured training, mentorship, and continuous professional development.Clear career progression into:Senior Digital Marketing ExecutiveDigital Marketing ManagerMarketing ManagerHead of Digital MarketingMarketing DirectorCompetitive compensation with performance-based incentives.A collaborative, innovative, and growth-oriented work environment.Ready to grow brands through digital innovation?If you are passionate about digital marketing, creative storytelling, and delivering measurable results, we would love to hear from you.Join ENGAGE Education & Consulting Services and help shape the future of education, consulting, and digital engagement. Apply today!