Content Marketing Coordinator

About Us

Mad Mex is back to its OG roots. Fighting for Flavour, Defending Freshness, and living Luuchando Por El Sabor in everything we do - no exceptions.

We’re not here to serve bland, boring “Mexican.” We bring big, bold, unapologetically Mexican flavour to Australia - real recipes, real heat, zero apologies. With 75+ restaurants and growing, every shift is loud, fast, and full of opportunity.

You'll play a key role in one of the biggest brand transformations in Australian QSR, helping redefine how Mad Mex shows up across social, restaurants and culture.

Your Misión

As our Content Marketing Coordinator, you'll be at the heart of our brand, creating content that stops the scroll, sparks conversations, and turns online engagement into amigos walking through our restaurant doors.

From capturing the latest menu launch to supporting local restaurants and partnering with creators, no two days are the same. If you're someone who loves creating content, thrives in a fast-paced environment, and knows how to turn trends into real business results, we'd love to hear from you.

Create Content That Gets People Talking

• Create, film, edit and publish engaging content across TikTok, Instagram Reels and YouTube Shorts.
• Manage our content calendar and keep our social channels active, engaging and on-brand.
• Jump on trends quickly and give them an authentic Mad Mex twist.
• Work with creators and influencers to produce engaging campaigns.
• Track content performance and use insights to continuously improve results.

Bring Local Restaurants to Life

• Support local restaurant marketing initiatives that drive awareness, community engagement and sales.
• Help deliver exciting campaigns for new restaurant openings.
• Work closely with franchise partners and Operations teams to create local marketing opportunities.
• Share successful local marketing ideas across the restaurant network.

Keep the Brand Fresh & Consistent

• Bring national campaigns to life across every restaurant.
• Create marketing assets, social copy and campaign resources for franchisees.
• Ensure our brand looks and sounds consistent while allowing room for local creativity.
• Collaborate with internal teams to deliver campaigns on time and with impact.

To Crush it in this Role:

• You're the person who's always filming, editing or creating something.
• You understand what makes people stop scrolling, know your way around TikTok and Instagram, and genuinely enjoy bringing brands to life through great content. You're creative, commercially minded and happy rolling up your sleeves to make things happen.

You'll bring:

• 3–5 years' experience in content marketing, social media or digital marketing.
• Experience creating content that delivers engagement and business results.
• Confidence filming, editing and publishing short-form video content.
• Strong copywriting and storytelling skills.
• Excellent organisational skills with the ability to manage multiple projects.
• Experience working with multiple stakeholders and building positive relationships.
• A proactive attitude with the ability to work independently and as part of a collaborative team.

Extra Guac

It's a bonus if you have:

• Experience in hospitality, retail, QSR or multi-site businesses.
• Worked with influencers or content creators.
• Experience supporting local area marketing initiatives.
• Knowledge of paid social campaigns.
• Photography or graphic design skills.
• Spanish-speaking skills (not essential, but definitely adds flavour!).

Why You’ll Love Mad Mex

At Mad Mex, we're passionate about creating memorable experiences for our amigos.

You'll join a supportive and energetic team where creativity is encouraged, fresh ideas are celebrated, and you'll have the opportunity to make a genuine impact on one of Australia's favourite Mexican brands.

You'll enjoy:

• A collaborative and fun team culture.
• Opportunities to grow your career as we continue to expand.
• The chance to bring your creativity to life every day.
• Staff discounts across all Mad Mex restaurants.
• Flexibility to balance office collaboration with focused work.
• Plenty of burritos, laughs and celebrations along the way.

Ready to Bring the Sabor

If you're passionate about creating content that people love and want to be part of a brand that's anything but ordinary, we'd love to hear from you.

Apply today and kick-start an epic career at Mad Mex!