Marketing & Business Development Manager

Marketing & Business Development Manager

Sutherland Shire Law firm

About the Role

This is not a traditional marketing role. We are seeking an experienced professional who can combine marketing, business development, referral relationship management, reporting and strategic execution.

Business Development

• Build referral relationships with accountants, financial planners, and other professionals

• Coordinate networking events and seminars

• Develop referral programs

• Support lawyers with business development

• Coach Lawyers on business development activity and help grow LinkedIn presence and thought leadership (articles, posts, webinars)

Marketing & Campaigns

• Deliver the annual marketing strategy

• Manage digital campaigns including Google Ads, LinkedIn & Website

• Coordinate content, newsletters and thought leadership

• Manage podcasts, webinars and education events

Reporting & Analytics

• Implement source tracking

• Produce monthly Director reports

• Track conversion rates and ROI

• Maintain dashboards and CRM data

• Set up simple client feedback processes (e.g. short surveys/NPS) and use the results to improve service and marketing

• Should be comfortable working with practice management/CRM systems and pulling useful data for dashboards, attribution and conversion reporting

Content & Brand

Manage brand consistency

• Coordinate SEO and website content

• Support PR and media opportunities

• Coordinate submissions for professional directories and awards (e.g. Doyles Guide, Best Lawyers, Client Choice Awards) and help promote nominations/listings

Candidate Requirements

• Essential Qualifications

• Bachelor’s degree in marketing, business, communications, Public Relations or related discipline

• Minimum 5 years’ experience in marketing and/or business development, ideally in a professional services environment (law, accounting, financial advice)

• Strong evidentiary relationship building capability

• Experience producing business reports and KPIs

• Experience with meeting KPI’s

• Excellent written and verbal communication skills