Sales Director (Retirement Living & Land Lease)

Sales Director, Retirement Living & Land Lease (National)
Role Description
The role leads the national go to market for our dedicated retirement living and land lease offering across Apartments.com.au and iBuildNew.
We are making a significant, long term investment in the retirement living, downsizer and land lease segment, building purpose built products on our proprietary platform for the operators, developers and project marketers serving Australia's fastest growing housing demographic. This role is the commercial foundation of that build.
The position is responsible for driving customer growth, revenue performance and strategic partnerships with Australia's largest retirement living and land lease operators. Working closely with Tier 1 and Tier 2 operators, developers and project marketers the focus is on generating qualified buyer demand, improving sales and marketing outcomes for clients and establishing our brands as the leading demand channel for the segment nationally.
This is a high autonomy role with direct exposure to senior leadership, ownership of the segment P&L trajectory and responsibility for shaping how our products and platform serve this market.
Responsibilities
Own and execute the national go to market strategy for the retirement living and land lease segment across Apartments.com.au and iBuildNewBuild, manage and convert a pipeline of retirement living operators, land lease community developers and project marketers nationallyWin new business and establish the segment as a material revenue line for the groupAchieve and exceed revenue and performance targetsDevelop and maintain senior relationships with national operators, developers, media agencies and project marketersPromote and sell lead generation, content and media solutions, AI driven products and buyer intelligence platforms purpose built for the retirement journeyIdentify opportunities to grow client accounts through expanded product adoption and improved return on investmentDrive repeat project and community adoption across client portfoliosWork with product and engineering teams to shape segment specific features and packagingProvide strategic recommendations to clients to support marketing and sales effectivenessConduct regular face to face client meetings including community visits, display suite visits and site visitsMaintain deep awareness of segment trends, operator pipelines, new community development and regulatory drivers affecting downsizer demandProvide market insights and feedback to leadership and product teamsIdentify new revenue and monetisation opportunities within the segmentContribute to the growth and competitive positioning of the business
About You
More than five years experience selling to large scale retirement living and land lease operators, with established senior relationships across the sectorProven track record building or scaling a new category, vertical or territory from the ground upDeep understanding of the retirement living sales cycle, operator economics and the downsizer customer journeyExperience selling digital media, lead generation or property marketing solutions preferredCommercially sharp, self directed and comfortable operating with high autonomyNational travel required